HANNOVER MESSE 2021 to be held as a purely digital event.
In view of the current developments surrounding Covid19, Deutsche Messe AG, together with the exhibitors of HANNOVER MESSE, has decided to stage the world's leading industrial trade fair in a purely digital format next April.
The digital HANNOVER MESSE will focus on a comprehensive conference program, the digitization of product presentations and software-based business dating. "Virtual visitors will be able to quickly gain an overview of product innovations and use new tools to make direct contact with the companies that are relevant to them," added Köckler.
In this way, HANNOVER MESSE will offer its exhibitors maximum digital reach and continue to facilitate close exchanges between business, science and politics.