City of Innovation
Economy: Made in Hannover
The Hannover region stands out as an innovative industrial base, services industry centre and trading hub for national and international markets. As a trade fair city, Hannover injects significant momentum into the economy, and it is also one of Germany's most important locations for the insurance sector. In terms of spending power, turnover and convenience of location, Hannover is one of the most successful retail trade locations in Germany. Internationally acclaimed brands such as Continental and Sennheiser are representative of the region's innovative drive.