Knowledge-based business-related services

The market research and consulting sector is one of the key knowledge-based, business-related service industries in the Hanover region. With approximately 37,100 employees subject to social security contributions, this sector accounts for about 7.2 percent of total employment. It includes, in particular, activities in legal, tax, and management consulting; architecture and engineering firms; and advertising and market research.

The industry is characterized by a high degree of professional specialization and close ties to other sectors of the economy. International consulting firms such as PricewaterhouseCoopers, Deloitte, Ernst & Young, and KPMG have offices in Hanover, underscoring the city’s importance in both the national and international contexts.

In addition, this development is being further strengthened by the expansion of innovation and technology hubs. The new technology center on the Mechanical Engineering Campus of Leibniz University Hannover, along with the expansion of the technology center in the Science and Technology Park, are providing fresh impetus for knowledge and technology transfer.

This opens up additional opportunities, particularly for companies in the engineering sector. Overall, Hannover has proven to be a high-performing location in this field, offering favorable conditions for consulting, research, and interdisciplinary collaboration.