Market research and consulting

Knowledge-based business-related services

Information and key figures on knowledge-based business-related services in the Region Hannover.

The market research and consulting sector is one of the key knowledge-based business-related services in the Region Hannover. With approximately 37,100 employees subject to social insurance contributions, this sector accounts for about 7.2 percent of total employment. It includes, in particular, activities in legal, tax, and management consulting, as well as in architecture and engineering firms, and in advertising and market research.

The industry is characterized by a high degree of professional specialization and close ties to other sectors of the economy. International consulting firms such as PricewaterhouseCoopers, Deloitte, Ernst & Young, and KPMG have offices in Hannover, underscoring the city’s importance in both the national and international contexts.

In addition, this development will be further strengthened by the expansion of innovation and technology hubs. The new technology center on the Mechanical Engineering Campus of Leibniz University Hannover, along with the expansion of the technology center in the Science and Technology Park, will provide fresh impetus for knowledge and technology transfer.

This opens up additional opportunities, particularly for companies in the engineering sector. Overall, Hannover has proven itself to be a dynamic hub in this field, offering excellent conditions for consulting, research, and interdisciplinary collaboration.

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