Made in Hannover - A Global Player

The Hannover region boasts an economic structure that brings together industry, services, finance, and commerce within a dynamic regional environment. Traditional industries form the foundation for stable development, while technology-oriented sectors and new business models provide additional momentum. The connection between companies, research institutions, and universities supports innovation and fosters entrepreneurial dynamism. This synergy shapes the region’s profile and creates reliable prospects for long-term growth.

Economic structure and innovation environment

Industrial location and service metropolis

The Region Hannover boasts an industrial base characterized by traditional manufacturing sectors and new technological developments. Trade, logistics, and transportation connect the region to national and international markets. Services, business networks, and research institutions round out the economic landscape.

Business and science in exchange

Universities, research institutes, and businesses are closely linked. This exchange fosters innovation, facilitates collaboration, and boosts startup activity in the region. The combination of applied research and basic research provides a lasting competitive advantage.

Global player and leading company

Companies headquartered in the region

 Internationally renowned brands include Bahlsen, Continental, Johnson Controls, KIND Hearing Aids, Komatsu-Hanomag, Dirk Rossmann, MTU, Sennheiser, Solvay Germany, and TUI. With approximately 15,000 employees, Volkswagen AG (Commercial Vehicles) is one of the largest employers in the metropolitan area. These companies drive economic development and strengthen the region’s international presence.

Media and communications industry

Media houses and production companies

The Hannover region offers a diverse media environment. Companies such as Verlagsgesellschaft Madsack, Schlütersche Verlagsgesellschaft, TVN, and Heise Medien operate on a national scale and shape the media landscape through print, digital, and video formats. These companies enhance the region’s economic profile with their expertise in journalism, technology, and production.

Radio and television locations

Several public and private broadcasters are based in Hannover. In addition to NDR and ZDF, radio ffn, Antenne Niedersachsen, RADIO 21, and CHANNEL 21, among others, broadcast from the city. The combination of regional and national broadcasters forms a broad communications network that is vital to the media industry and the flow of information throughout Germany.

Finance and insurance sector

Insurance companies as a leading sector

Hannover is one of Germany’s major insurance hubs. Companies such as VGH, VHV, Concordia, and the Talanx Group—which includes Hannover Re and HDI—have their headquarters here. In addition, an interdisciplinary center of excellence in insurance studies supports academic and professional development.

Banks, financial institutions and the stock exchange

Financial service providers such as Swiss Life and Nord/LB have their headquarters in the city. Nord/LB’s striking architecture is a defining feature of the cityscape. Savings banks and cooperative banks serve as important regional financial institutions; Sparkasse Hannover is one of the largest public-sector banks in Germany. In addition, the Lower Saxony Stock Exchange and a branch of the Bundesbank are located in Hannover.

Health Economics

Medical and veterinary universities

The healthcare industry is a key sector in the region. Hannover Medical School (MHH) combines teaching, research, and patient care at one of Germany’s leading university medical centers. The Hannover University of Veterinary Medicine Foundation (TiHo) is the oldest and only independent veterinary university in Germany and plays a special role in the field of veterinary medicine.

© HMTG

Business Location

Hannover's big names

Innovative industrial location, service metropolis and international trade hub.

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