The annual Germany-wide survey "Family-friendly companies" is initiated by ServiceValue GmbH in cooperation with Welt am Sonntag and under the scientific supervision of Goethe University Frankfurt. The survey is based on 73,836 customer assessments from households with one or more children, according to the company. The study puts 731 companies from 73 sectors to the test.
Using the specially developed "Family Experience Score" (FES), the results are aggregated into an overall score that indicates family-friendliness on a scale of 0 to 100. In the study, the hanover adventure zoo achieved first place as Germany’s most family-friendly zoo with an FES of 88.5, moving up one spot from the previous year and becoming the industry leader. "We embody family-friendliness in our daily operations at the Hannover Adventure Zoo. That’s why I’m particularly pleased that we’ve not only succeeded in achieving a gold ranking once again, but have also been recognized as the number one family-friendly zoo in Germany for our work in education and species conservation," said Zoo Director Andreas M. Casdorff.
(Published: September 3, 2021)