German Trade Fair

H'Up - Hybrid Event Hub

Hanover's first multifunctional event venue with a streaming studio at the convention center.

H’Up – Versatile Event Venue & Streaming Studio in Hanover

With the H'Up, you have access to a versatile event venue at the Hannover Exhibition Center that offers great potential for innovative event concepts.

Spanning a total area of 3,250 square meters, four stage sets provide the ideal setting for a wide variety of event formats. The various individual stages can accommodate any project, from one-on-one interviews and panel discussions to setups for AR/VR mixed reality or holographic technology. Even larger items such as trucks and production facilities can be showcased perfectly.

Whether you want to get started right away or tackle a complex event production, there are no limits to your ideas thanks to our sophisticated infrastructure, support from on-site professionals, and state-of-the-art event and streaming technology. A permanently installed streaming studio in Hall 18 can be flexibly used as a custom venue for your live, online, and hybrid events.

In 2021, H'Up was honored with the Location Award. The public voted H'Up into first place in the "Best Hybrid Event Venue" category.

With professional support for your live hybrid or streaming event, as well as optional in-house services—ranging from catering and staffing to project management—your event will be a truly unique experience.

You can request information about the H'Up - Hybrid Event Hannover online here.

Take a 360° tour of H'Up here.