Hanover Profile: The Trade Fair and Event City in the Heart of Europe

Hanover: A Green City for Trade Shows and Events in the Heart of Europe

From pioneering architecture and infrastructure to attractive local recreational areas in the region—the capital of Lower Saxony, with a population of approximately 540,000 (as of the end of 2015), is characterized by charming contrasts. In this newly designated UNESCO City of Music, more than 60 different venues and museums offer cultural experiences of the highest caliber through top-notch productions, concerts, and exhibitions. For example, the Hanover State Theater, with its opera and drama divisions, and exhibition venues such as the Sprengel Museum Hanover and the kestnergesellschaft enjoy international renown.

In the city center, two of Germany’s most popular shopping streets—Georgstraße and Bahnhofstraße—invite you to enjoy a day of shopping. A variety of shopping arcades, the Ernst-August-Galerie, and unique boutiques in the picturesque Old Town, along the popular Lister Meile shopping district, or in the lively Linden neighborhood round out the shopping experience. Numerous sidewalk cafés and quaint pubs also offer the chance to wind down your shopping spree in a relaxed atmosphere.

© HMTG / Isabell Adolf

You can also relax wonderfully in the numerous natural oases of one of Germany’s greenest major cities. The Eilenriede, one of Europe’s largest urban forests, is just as inviting for walking, biking, and inline skating as the Maschsee. Right in the heart of the city, the Maschsee, with its sailboats and palm-lined lakeside promenade, offers a Mediterranean atmosphere.

The Herrenhausen Gardens invite you to take a stroll among winding groves, kilometers of boxwood hedges, bubbling garden fountains, and golden sculptures. They were laid out over 300 years ago by Electress Sophie based on French models—and today are considered among the most significant and beautiful Baroque gardens in Europe. Every year, they serve as a fantastic backdrop for thrilling events such as the International Fireworks Competition, the “Kleines Fest im Großen Garten,” the KunstFestSpiele Herrenhausen, and the Winter Variety Show. With the reconstructed Herrenhausen Palace, which houses a modern museum and a conference center, the Herrenhausen Gardens—recently named the best historic garden in Europe—have gained yet another attraction.

© HMTG / Martin Kirchner

A visit to the Hannover Adventure Zoo is an adventure for the whole family;
with its seven exciting themed worlds and approximately 2,000 animals representing 211 species, it is one of northern Germany’s most important tourist attractions.

Hanover is always in season: Throughout the year, sporting events, open-air concerts, and folk festivals invite you to join in the excitement and celebrate. Highlights such as the Schützenfest and the Maschseefest are major attractions for visitors from all over the world.

In the area around Hanover, this vacation region—home to the Steinhuder Meer, the Deister, the Calenberger Land, and the famous Marienburg Castle—offers a wide variety of recreational activities for all ages. Historic half-timbered buildings in many of the region’s towns lend the area a unique charm.

Furthermore, hospitality has a long tradition in Hanover, the city with the world’s largest trade fair grounds. As a city of trade fairs and events, the capital of Lower Saxony is in the international spotlight every year. Since 1947, millions of trade fair visitors have been welcomed year after year. Among other events, Hannover hosts internationally significant trade fairs such as HANNOVER MESSE, Agritechnica, EMO, and Domotex.

© Deutsche Messe AG

The success of the Hannover Exhibition Center is also due to its central location in the heart of Germany and Europe, which makes it a particularly attractive business destination for visitors from both Germany and abroad. Guests benefit from excellent infrastructure and seamless integration into the European transportation network. Hannover Airport offers direct flights to over 100 destinations. All major German metropolitan areas are quickly accessible via Deutsche Bahn’s ICE network and the highway system. And a comprehensive public transportation system ensures convenient access to all tourist attractions.

For guests who want to discover the many facets of the Hannover vacation region, Hannover Marketing und Tourismus GmbH (HMTG) has put together exciting experience packages that include overnight stays at attractive hotels in the Hannover region. These packages can be easily booked at www.hannover.de/erlebnispakete.
For more information about the Hannover area as a whole, visit www.hannover.de/presse_hmtg. All information regarding a stay in Hannover can be found at www.hannover-tourismus.de, www.visit-hannover.com, and www.hannover.de/urlaubsregion.
Photos and text, organized by topic, for editorial use can be found at www.hannover.de/presse_hmtg

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© HMTG

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