Lead campaign

Unboxing Hannover Scenes

Hannover Marketing & Tourismus GmbH (HMTG) is launching Hannover’s new flagship campaign. With “Unboxing Hannover,” Hannover is launching a new flagship campaign aimed at shaping its image, which reimagines both familiar and lesser-known aspects of the entire region. The goal is to refine Hannover’s image nationally and internationally in a contemporary way—moving beyond common stereotypes and without having to reinvent itself. Today, Wednesday, HMTG provided initial insights into the process, motivation, and objectives of the new communication strategy and unveiled the first campaign visuals to mark the launch.

Eilenriede City Forest

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Red thread

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Herrenhausen Golden Gate

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Maschsee

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Fine Dinig- Stars and starlets

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Logistics Hub—We Don't Crowd the Center

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UNESCO City of Music

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Eilenriede City Forest—Larger Than Central Park

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Common Thread - Runs through Hanover like a common thread

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Herrenhausen Golden Gate

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Maschsee – To get to the lake, we don’t head out of the city; we head right into it.

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Fine Dinig- Stars and starlets

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Logistics Hub—We Don't Crowd the Center

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UNESCO City of Music

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