Lead campaign

Unboxing Hannover Motifs

Hannover Marketing und Tourismus GmbH (HMTG) presents Hannover’s new flagship campaign. With “Unboxing Hannover,” Hannover is launching a new flagship campaign to shape its image, retelling the story of both familiar and lesser-known aspects of the entire region. The goal is to modernize Hannover’s image nationally and internationally—moving beyond common stereotypes without reinventing itself. Today, HMTG presented initial insights into the process, motivation, and objectives of the new communication strategy and unveiled the first campaign visuals to mark the launch.

Eilenriede City Forest

Download for editorial use: Image in printable resolution (300dpi)

Red thread

Download for editorial use: Image in printable resolution (300dpi)

Herrenhausen Golden Gate

Download for editorial use: Image in printable resolution (300dpi)

Maschsee

Download for editorial use: Image in printable resolution (300dpi)

Fine Dinig- Stars and starlets

Download for editorial use: Image in printable resolution (300dpi)

Logistics Hub—We Don't Crowd the Center

Download for editorial use: Image in printable resolution (300dpi)

UNESCO City of Music

Download for editorial use: Image in printable resolution (300dpi)

Eilenriede City Forest—larger than Central Park

Download for editorial use: Image in printable resolution (300dpi)

Common Thread - Runs through Hannover like a common thread

Download for editorial use: Image in printable resolution (300dpi)

Herrenhausen Golden Gate

Download for editorial use: Image in printable resolution (300dpi)

Maschsee – To get to the lake, we don’t head out of the city; we head right into it.

Download for editorial use: Image in printable resolution (300dpi)

Fine Dinig- Stars and starlets

Download for editorial use: Image in printable resolution (300dpi)

Logistics Hub—We Don't Crowd the Center

Download for editorial use: Image in printable resolution (300dpi)

UNESCO City of Music

Download for editorial use: Image in printable resolution (300dpi)