Portrait

Hannover Marketing und Tourismus GmbH (HMTG)

HMTG promotes the region Hannover as a major destination for tourism and business.

HMTG, led by Managing Director Christian Katz, is Hanover’s leading provider of regional, location, and city marketing services, as well as tourism services.

Its primary focus is the national and international promotion of the Region Hannover (the capital of Lower Saxony plus 20 other cities and municipalities in the surrounding area).

The program’s focus areas are wide-ranging and include regional initiatives aimed at strengthening and further developing Hannover as an ideal region and hub for innovation. The goal of the HMTG is to foster a sense of identification with the entire economic and living environment of Hannover, as well as to enhance its national and international standing.

This is achieved through a variety of measures, such as advertising campaigns, press and public relations work, and online presence (including www.visit-hannover.com, www.visit-hannover.com/holiday-region), collaboration with international marketing partnerships such as the “9 Cities in Lower Saxony” or the “German National Tourist Board (DZT),” participation in trade shows and workshops, and the organization of FAM trips or press tours.

In addition, the HMTG serves as a tourism marketing organization and, through its City Break Team (which handles the sale of experience packages and guided city tours, among other things), its Accommodation Service, and its Tourist Information office, offers a full range of services related to stays in Hannover. The HMTG supports business tourism through, among other things, centralized marketing for conferences, conventions, and events of all kinds in the Region Hannover.

Through a wide range of activities—such as distributing multilingual promotional brochures (PDF), contributing to an annual health supplement in daily newspapers, and organizing the Maschsee Festival and the International Fireworks Competition through its subsidiary Hannover Veranstaltungs GmbH (HVG)—HMTG plays a key role in strengthening Hannover as a business hub. In addition, it promotes Hannover as a shopping destination and a hub for trade fairs and science through various print and online campaigns, brochures, newspaper supplements, information guides, and much more.

The Hannover Marketing Gesellschaft (HMG), jointly founded in 2001 by the City of Hannover and local companies, is structured as a public-private partnership. The state capital and the Region Hannover (since January 1, 2007) each hold 25 percent of the company’s shares, while Hannover-based companies hold 50 percent. In June 2008, it became the Hannover Marketing und Tourismus GmbH (HMTG).

Private Shareholders & Partners