Augmented road signs

Fourteen new augmented reality works bring street signs in the city center to life and take viewers on a journey through history: What is the story behind the “Man with Horse” sculpture on the Hohe Ufer? Why was there a “big hole” in Hannover for nearly 30 years? And what connection did Große Packhofstraße once have to wolves?

Augmented Street Signs launched in 2023 as a pilot project unique worldwide and has now been expanded with additional works in close collaboration with the Hannover Historical Museum. Under the guidance of Prof. Maiken Laackmann, students in the Visual Communication program at Hanover University of Applied Sciences and Arts have developed augmented reality works that explore the stories and events hidden behind the street names and place names in Hanover’s historic center. As part of the “History on the Go” program, the museum provided the students with historical information about these locations.

14 new augmented road signs

The 14 augmented reality street signs are now on display in downtown Hanover and can be “implanted” from the virtual space into reality using a QR code and your smartphone. The movements of the phone are transferred in real time to the display of the virtual content, so that the added digital layer merges with the camera image. No app is required for this, as the “augmented” street signs can be used like a website in a browser.

From a journey through the history of the Ballhof to the reconstruction of Schuhstraße, which was destroyed during the war: these augmented reality projects bring street signs to life. Users can listen to the hustle and bustle of the market in 1900, explore Hannover’s sister cities, or experience the atmosphere of the old Marstall. One virtual exhibition explores Hannover’s colonial history, while another focuses on the life of Gottfried Wilhelm Leibniz. Using a smartphone, visitors can explore a digital reconstruction of Hannover’s oldest building and even try their hand at composing music at Opernplatz.

With the rapid improvement in the performance of technical devices, augmented reality is working its way further and further into everyday life. The "Augmented street signs" project calls on society to explore and occupy digital spaces in the city and to address the question of who owns the digital public space. The project thus ties in with the urban smart city concept #HANnovativ, which focuses on digital urban development.

“The society of the future should have the right to help shape—and, in part, safeguard—the digital public sphere, which will be so important going forward. With projects like augmented street signs, we’re not only empowering students to engage with this crucial development—it’s also about involving the urban population in non-commercial digital projects,” said Prof. Maiken Laackmann.

Winning projects

Four works were recognized by the Hannover Historical Museum and will each receive a cash prize of 150 euros. The winning projects are “Das große Loch” by Maraia Jakimov at Kröpcke, “Landesmuseum” by Paul Rothe at the Landesmuseum, “Packhof Galerie” by Tuan Nguyen on Große Packhofstraße, and “Wer war Leibniz” by Victoria Niemann on Leibnizufer.

Detailed descriptions of the individual projects, as well as a map showing their locations, can be found at www.arstrassenschilder.de.

The 18 installations from the 2023 pilot phase are located in the Linden, Nordstadt, Mitte, and List neighborhoods and remain available for use. For more information, please visit www.Visit-Hannover.com/augmented-street-signs

The project is supported by Hanover University of Applied Sciences and Arts, the City of Hanover, the Historical Museum, and Hannover Marketing und Tourismus GmbH.

Starting in late May, HMTG plans to add guided tours of the 14 new augmented reality street signs to its city tour offerings.

“The augmented street signs expand the portfolio of traditional tours along the Red Thread to include tours you can take with your phone in hand, where a single tap lets you delve deeper into the city’s history—this marks a new era in city exploration,” says Hans Nolte.

How the augmented road signs work

In the immediate vicinity of the virtual artworks, mainly on the street signs, there are signs with a brief explanation and the QR codes for the respective project:

1. scan the QR code with your smartphone

2. allow access to the motion sensor and the camera

3. switch on audio

4. press Start

All applications are web-based and work via the smartphone browser. No additional app is required. Tip: Charge your cell phone and bring a power bank if necessary.

Additional images of the projects are available upon request.

Press contact

Vera Fleischer

Press and public relations

Phone: 0163-137-3931

Email: vera.fleischer@icloud.com