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Joint international marketing for 40 years: Historic cities - fresh ideas

9 cities + 2 in Lower Saxony

Joint international marketing for 40 years: Historic cities - fresh ideas

Braunschweig, Celle, Einbeck, Göttingen, Goslar, Hameln, Hannover, Hildesheim, and Wolfenbüttel are celebrating the 40th anniversary of the “9 Cities” partnership at this year’s ITB. That means 40 years of international marketing for Lower Saxony.

40 Years: 9 Cities + 2 in Lower Saxony

40 Years: 9 Cities + 2 in Lower Saxony

40 years of “9 Cities”—that means attending more than 300 travel fairs and trade events, organizing more than 400 press and blogger trips as well as FAM trips for tour operators, and publishing nearly 1,000 articles, advertorials, and blog posts. “9 Cities” sees itself as an ambassador for Lower Saxony around the world. Hans Nolte, spokesperson for the marketing partnership and managing director of Hannover Marketing und Tourismus GmbH, explains: “We’ve weathered various turning points. It’s always been important for us to keep up with current trends. That’s why topics like sustainability and digitalization are currently the focus of our activities.” One example of this is the website, which has been translated into eight languages using AI.

The partnership was founded 40 years ago, on March 6, 1984, during the International Tourism Exchange (ITB) in Berlin under the name “The Wonderful Nine – Historic Cities in Northern Germany.” The composition of the partnership has changed only slightly over the years. New additions include the “+2”—the Autostadt in Wolfsburg and Hannover Airport—as strategic partners.

At this year’s ITB, the “9 Cities + 2 in Lower Saxony” will showcase fresh beverages from their cities at the Lower Saxony Evening hosted by the Ministry of Economic Affairs. Various promotional activities will be held simultaneously to draw attention to the anniversary. For example, a contest on the partnership’s social media channels will invite participants to post the most beautiful images from the cities.

The “9 Cities + 2 in Lower Saxony” marketing partnership is particularly active in Scandinavia, the Benelux countries, Austria, and Switzerland. Marketing activities in these target markets are extensive, ranging from presentations at trade events and collaborations with tour operators to features in travel magazines and online and social media campaigns.

 

the 9+2 cities

9 Cities + 2 in Lower Saxony

Official website: Here you will find an overview of the 9+2 cities in Lower Saxony.

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