HANNOVER MESSE

With the world’s most important industrial trade fair taking place, the international business community is once again turning its attention to Hanover. With more than 120,000 expected visitors from around 150 countries, HANNOVER MESSE—which begins next Monday, April 20—is a key driver of growth for the region, both economically and in terms of the city’s international profile.

Against this backdrop, Hannover Marketing & Tourismus GmbH (HMTG) is taking a critical look at current developments affecting public transportation, with an eye toward their public image. “A strike is an important tool and always has economic repercussions, but especially in the context of a major international event like HANNOVER MESSE, when the world’s attention is focused on Hannover, we believe a line has been crossed, as the repercussions cause massive and lasting damage to both the city and its international reputation,” says Christian Katz, Managing Director of HMTG.

From a city marketing perspective, what matters most is how Hannover presents itself internationally during this event—as an efficient, reliable host and a modern business hub. The HANNOVER MESSE plays a central role in this regard as a platform for international visibility and economic growth for the city.

“The HANNOVER MESSE is one of the most important international showcases for the entire region. It brings decision-makers from industry, technology, and innovation to the region and creates value far beyond the fairgrounds,” said Katz.

 „"Our goal is to position Hanover as a strong, international hub. Reliability, easy accessibility, and a seamless visitor experience are key factors in achieving this."

The trade show has always had a strong impact on the Hanover region: the restaurant industry, retail, mobility providers, and numerous service sectors benefit from the high number of visitors. Katz: “We should do everything we can to convey a positive overall image of the city to our guests and help them experience Hanover as an open, professional, and efficient business location.”