Spring Campaign 2023 | Press | Visit Hannover - Visit Hannover

Hanover vacation region

Hanover: A Place to Relax—From a Wide Range of Activities to Pure Relaxation!

Vacations, holidays, long weekends—the perfect opportunities to take a short trip to the Hannover vacation region.

Hanover: Relaxing by Lake Maschsee

For many, spring marks the start of the travel season, and there will be plenty of opportunities for a short getaway in the coming weeks. Easter, Ascension Day, and Pentecost are especially good times to discover the Hannover vacation region. To coincide with this, Hannover Marketing und Tourismus GmbH (HMTG) is launching its spring campaign on March 22, featuring tips for a city break that includes nature! “Hanover: Relax” is the slogan featured above large-format photos of a sunset on Lake Maschsee, a boat ride at the Erlebnis-Zoo, or a break at Ballhofplatz. Large-scale posters featuring a total of five designs invite people within a 100- to 250-kilometer radius of Hanover to take a short vacation. The campaign focuses on North Rhine-Westphalia, Hesse, and Schleswig-Holstein. 

Hanover Relaxes at Ballhofplatz

Hans Nolte, Managing Director of HMTG, on current activities: “Hanover offers the ideal combination of culture, neighborhood life, and local recreational areas. The trend toward short trips in Germany continues—and Hanover has a lot to offer again this year, especially for families.”

Radio segments broadcast nationwide, advertorials in city magazines, in the supplement to the *Süddeutsche Zeitung*, and in German, Danish, Dutch, and Austrian travel magazines also offer numerous tips for a short getaway that combines urban life with local recreation. Online and social media activities showcase Hanover as an attractive travel destination and, via a direct link to visit-hannover.com, provide a wealth of information on the “Culture for Free” walking tours, current events, and the “Roter Faden” tour.

Experience Hanover digitally

360° views of many attractions in Hanover and the surrounding vacation region make your short getaway a special experience even from the comfort of your own home. Relax and discover the highlights of the Hanover region, plan your next outing, or click through the region’s hidden gems.

Anticipation

Experience Hannover in a Relaxing Way Online

Get excited for your next trip to Hannover with our 360° views.

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The goal of these marketing activities is to raise awareness of the Hannover region as a travel destination at the national and international levels and thereby promote tourism.

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