The “Give the Gift of Hannover” campaign brings the city to life

The nationwide supplement “Tips & Events / Winter 2025/2026” was released in early November, followed by digital and traditional out-of-home advertising campaigns in the city and beyond.

Under the slogan “Give the Gift of Hannover,” four product categories are highlighted that reflect the diversity of the region:

• Magic – from atmospheric Christmas markets to winter strolls through the city
• Concerts – Gift ideas related to live music, shows, and event tickets
• Culture – Museums, exhibitions, theaters, and unique cultural experiences
• Experiences – City tours, culinary tours, experience vouchers, and bookable packages

These categories bring together a range of offerings that make the Advent season in the Region Hannover truly special—from cultural highlights to personalized experiences that make ideal gifts. You can find all the winter highlights of the “Give the Gift of Hannover” campaign here.

Winter Market at the Tourist Information Office – Gift Ideas “Made in Hannover”

You can experience the festive atmosphere in person at the Hannover Tourist Information office at Ernst-August-Platz 8. The winter market set up there offers a wide selection of regional products. In addition, the anticipation is palpable thanks to a variety of Hannover merchandise and gift sets, as well as gift certificates and tickets. For more information, please visit here.

Experience Gift Certificates – Give the Gift of Memories

Experience gift certificates offer the opportunity to give not just a product, but a personal memory. The options range from experience packages and city tours to the International Fireworks Competition. You can find online gift certificates here.

A summer highlight on the gift table
For the first time this year, advance ticket sales for the 2026 "Kleines Fest im Großen Garten" have already begun during the pre-Christmas season—giving you the chance to plan a summer cultural experience as a gift right now. For more information, please visit here.

The HMTG management team agrees that the Christmas season is a particularly important time for downtown areas to build momentum for the coming year. The campaign aims to encourage people to discover the diverse range of experiences in the Region Hannover. At the same time, it aims to highlight the appeal of the Region Hannover during the Advent season and beyond. After all, art, culture, and special moments at Christmas destinations—all of these are key factors for a vibrant city and a stable economy.

Planning Christmas parties – Support from the HMTG Location Portal

If you're still looking for the perfect venue for a Christmas party, you'll find what you're looking for on the HMTG venue portal. The Hannover Convention Bureau supports companies and groups by providing independent, free planning advice. For more information, please visit here.

Digital Advent Calendar on Social Media
Starting December 1, the festive spirit will take over HMTG’s social media channels.
On visithannover (Instagram) and Hannover-Tourismus (Facebook), great prizes will be up for grabs every day—from tickets to sporting events and concerts to hotel stays. It’s worth checking these channels regularly to secure your chance at winning special prizes.