New Chatbot from Hannover Marketing & Tourismus GmbH

In November 2023, Hannover Marketing & Tourismus GmbH (HMTG) launched “Hanno Region,” a new AI assistant, as a beta version on its newly launched website, www.hannover-living.de. Since then, the chatbot has been continuously updated with questions and answers. Hanno Region is now learning from every question, connecting pieces of information, and has become a full-fledged employee with “trainee” status. Currently, it is particularly knowledgeable about the Maschsee Festival, the International Fireworks Competition, tourist information, sightseeing, kiosks, and dining. During the pilot phase, HMTG employees in particular regularly interacted with Hanno Region—with the goal of continuously improving the quality of his responses. He is constantly being refined and will soon be able to provide information on many more topics. And he’s genuinely eager to learn!
The chatbot was developed by Botcamp.ai by DSaF. Based on a proprietary system, it utilizes artificial intelligence technology. The AI bot does not operate completely autonomously but is actively trained—for example, when it encounters questions for which it has not yet been able to provide a satisfactory answer.
The system analyzes a question and attempts to deduce the underlying intent within the context. Spelling errors are corrected, and the probability of potential inquiries is calculated. The system is self-learning and is becoming increasingly accurate.
Its functionality and range of services are being expanded based on users’ expectations and requests. Currently, Hanno Region conducts around 500 virtual conversations per month. Its demeanor is relaxed and friendly.
The chatbot provides answers to questions and topics related to Hanover in German and English, 24 hours a day, 7 days a week. This makes Hanno Region a valuable addition to the information services at the train station’s tourist information desk. Hanno Region is linked on the website www.hannover-living.de, which is itself translated into 17 languages by an AI tool.
Hans Nolte, Managing Director of HMTG: “AI has become a key driver of digital transformation in society. This has implications for the tourism sector. The future of communication in tourism lies in the interaction between humans and artificial intelligence. We benefit from AI innovations. With our AI-generated translation tool now in place, users can find content on www.hannover-living.de translated into 17 languages. The new AI-powered chatbot on the website reduces the workload, as Hanno Region quickly processes guest inquiries. This increases efficiency in the long term.”