Internationalization

Open data cooperation

Hanover Convention and Event Bureau Becomes a Partner in the Open Data MICE Project

The Hannover Convention and Event Office is partnering with the German Convention Bureau (GCB) on its Open Data MICE project. This collaboration marks a significant step toward the internationalization of the Hannover region as a destination for trade shows, conventions, and events.

The Open Data MICE Project is a forward-looking initiative of the GCB that aims to strengthen the MICE industry (meetings, incentives, conventions, and events) in Germany through the use of open data. As part of this collaboration, Hanover will benefit from improved international visibility and expanded reach on the web.

“With the GCB, we have a strong partner at our side who supports us in successfully advancing the internationalization of the Hannover region as a business hub,” says Hans Nolte, managing director of Hannover Marketing & Tourismus GmbH (HTMG), which operates the convention bureau.

A key component of the project is the development of the “Knowledge Graph,” a
comprehensive database that maps Germany as a MICE destination in the form of open data. This offers numerous benefits for Hanover, such as the provision of relevant MICE data for innovative applications like artificial intelligence (AI) and chatbots, as well as the availability of fully processed content for free use.

“The integration of artificial intelligence into our strategies and projects is a forward-looking step for the Hannover Convention Bureau. While our participation in the German Convention Bureau’s ‘Datagraph’ project is still in the planning phase, we already see the immense potential that AI offers for optimizing our work processes and increasing efficiency. We look forward to further exploring these innovative approaches and integrating them into our workflows so that we can offer our clients even better services and become more competitive on the international stage,” said Nolte.

Press contact:
Ela Windels
Hannover Marketing & Tourism, Inc.
Vahrenwalder Street 7
30165 Hanover
Phone: +0049511/123490-26
presse@hannover-marketing.de