The Hannover Region as a Business Hub

Hannover Marketing & Tourismus GmbH is launching a new campaign for the Hannover region as a business hub

The HMTG launched this joint project. In collaboration with hannoverimpuls GmbH, the State Capital and the Hannover Region, as well as Leibniz University and Hannover University of Applied Sciences and Arts, four themes have been developed focusing on digital health, Smart City, Robotics City, and sustainable and innovative degree programs.

“We believe these designs successfully address the challenges of bringing together the diverse nature of the projects into a unified communication strategy while simultaneously developing visuals suitable for a multimedia campaign. They perfectly portray the Hannover region as a hub for business and science with high growth potential,” says Hans Nolte, HMTG Managing Director.

The economic development agency hannoverimpuls is addressing the topic of “Digital Health” as a key milestone for a healthy future. “Hanover has tremendous expertise and potential in the healthcare industry. With our initiative, we want to work together with many partners to tackle societal challenges and actively help shape the healthcare system of the future. This national campaign will create even more visibility for this effort,” says Doris Petersen, managing director of hannoverimpuls and initiator of DHCH.

With the “Restart: #HANnovativ” project, the state capital is focusing on the opportunities offered by digital applications and concepts. City Planning Commissioner Thomas Vielhaber: “#HANnovativ will use smart technologies to make our everyday lives easier, more efficient, and better. We’re combining the real-world challenges of urban development with technical infrastructure and urban society. Step by step, we’re working together to pave the way for a bright future—a Hannover that is livable and lovable, climate-resilient and climate-neutral, and also smart. In doing so, we’re putting people at the center, because the social aspect is important to us.”

Under the banner “Robotics City,” the Hannover Region is highlighting the region’s robotics activities, which have become a key focus in economic and employment development. Ulf-Birger Franz, Head of the Economic Affairs Department, said:
“The Hannover Region is a robotics stronghold, and we place great emphasis on supporting the next generation—with great success. World champion robotics teams regularly come from Hanover; a very strong community has emerged.”

In their location campaign, Leibniz University and Hanover University of Applied Sciences and Arts focus on the two key themes of sustainability and innovation, which are reflected in Hanover’s higher education landscape.
“As one of the nine leading technical universities in Germany, Leibniz University Hannover sees it as its responsibility to contribute to sustainable and responsible solutions for key challenges of the future,” said University President Prof. Dr. Volker Epping. “As an institution, we aim to be climate-neutral by 2031. In our teaching, we offer specific degree programs related to sustainability, but we also conduct courses focused on sustainability across all degree programs every semester.”

As an institution of applied sciences, Hannover University of Applied Sciences and Arts also places great emphasis on preparing students as well as possible for the challenges of tomorrow’s workplace. “Sustainability and innovation are two key components that shape our educational philosophy. As a university with strong regional roots, we are very pleased to represent the city of Hannover in
this context,” said Prof. Dr. Josef von Helden, President of Hannover University of Applied Sciences and Arts.

You can find all the information on interdisciplinary location marketing in one place at www.hannoverweb.de

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