The Hannover Region as a Business Hub

In collaboration with five partners, Hannover Marketing & Tourismus GmbH (HMTG) developed a location marketing campaign last November that highlighted the strengths of the Hannover region as a business hub. Following the strong and positive response, HMTG is expanding the existing motifs—which focus on digital health, Smart City, Robotics City, and sustainable, innovative degree programs—to include four additional themes:  
Starting in mid-February, HMTG will focus on the themes of “New Work,” “Startup City,” and “Sustainable Business Hub” with promotional materials in four German states. In March, just in time for the world’s leading travel trade show, ITB, in Berlin, the topic of sustainable tourism will be brought more into the spotlight under the title “New Travel.”
The goal of the location campaign is to use pioneering projects to showcase the diverse advantages of the Hanover region to students, startups, skilled professionals, and event organizers, thereby inspiring them to choose Hanover as a location.
 
“The new themes perfectly complement the central themes already being promoted. They build on trends such as digitalization, flexible work, green innovations, and sustainable business practices. With ‘New Work,’ we’re once again explicitly highlighting Hannover’s office-sharing offerings. We now have around 25 locations for flexible and innovative work, and the number of coworking spaces is growing steadily. We need to make that visible. ‘Startup City’ promotes the Hannover region as a hub for the innovative startup scene. “In the areas of sustainable business locations and ‘New Travel,’ we draw attention to sustainability by, for example, highlighting environmentally friendly and socially responsible conference and event planning,” says Hans Nolte, Managing Director of Hannover Marketing & Tourismus GmbH.

As the marketing agency for the Hannover region and its 21 municipalities, HMTG strives to present the region as a forward-looking and sustainable business and living environment. Part two of the location campaign also plays a key role in raising awareness of the responsible use of resources and inspiring stakeholders to adopt environmentally friendly approaches in order to strengthen the region’s economic vitality and the quality of life for its residents.
HMTG launched this joint project last year. The first four visuals, focusing on the themes of digital health, Smart City, Robotics City, and sustainable and innovative degree programs, were developed in collaboration with hannoverimpuls GmbH, the state capital, the Hannover Region, Leibniz University, and Hannover University of Applied Sciences and Arts.

You can find all the information about location-based communication in one place at www.hannoverweb.de

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