Herrenhausen entertains (02.06.2014)

From the “Kleines Fest” in the Großer Garten, the International Fireworks Competition, the KunstFestSpiele, and “A Midsummer Night’s Dream” as a magical musical at the Gartentheater, all the way to the Winter Varieté in the Orangerie—the Herrenhausen Gardens offer a top-notch program of art and culture year-round. 

Under the slogan “Herrenhausen Entertains,” Hannover Marketing und Tourismus GmbH (HMTG), together with various partners, is launching a comprehensive advertising campaign designed to draw attention throughout Germany to the diverse program of events in the Baroque gardens. Starting in late May, approximately 180 large-format posters featuring striking images of the event highlights will be displayed within a 50-kilometer radius of Hanover, inviting visitors to explore the Herrenhausen Gardens. Over 30 full-height Herrenhausen advertising columns along access roads, 300 posters in the Hanover region, and commercials on the light rail’s in-car entertainment screens are also part of the advertising campaign. Of particular interest: a “Herrenhausen Entertains” flyer (print run: 125,000 copies) and an advertising campaign on 600,000 Deutsche Bahn travel schedules will showcase the Royal Gardens’ experiences—sometimes moving, sometimes funny—throughout Germany on ICE trains.

© HMTG

“The Festsaal im Grünen is ready, decorated with summer flowers and potted plants—here, every stroll, every light display, and every event is an experience!” said Ronald Clark, director of the Herrenhausen Gardens, at the start of the series of events.

“These attractive event highlights, brought together in a single campaign, strengthen the Herrenhausen umbrella brand while also showcasing the diversity of Hannover as an event destination,” emphasizes Hans Christian Nolte, managing director of HMTG and initiator of the “Herrenhausen Entertains” advertising campaign.

The Herrenhausen Gardens regularly serve as the venue for high-profile events such as the International Fireworks Competition, now in its 24th year, which entertains its approximately 50,000 visitors with fireworks displays of the highest caliber (three more dates out of a total of five: Aug. 23, Sept. 6, and Sept. 20) or the KunstFestSpiele, which, with a cross-genre program featuring internationally renowned ensembles, composers, and artists, bridges the gap from the Baroque era to the present day (June 6–July 1 | Sept. 19–Sept. 28).

The Hannover Choir Festival, held in the fresco-adorned ballroom of the Herrenhausen Gallery, is a musical experience unlike any other: More than 60 participating choirs present concerts featuring outstanding performers and, over the course of five days (June 26–29), impressively demonstrate that Hannover is one of Germany’s leading centers for choral music. The “Kleine Fest im Großen Garten” (July 9–27) has become an international cultural festival. At the Orangery and on other stages, TANZtheater INTERNATIONAL (September 4–13) presents highlights from the international contemporary dance scene. The Garden Theater provides a romantic backdrop for the musical “A Midsummer Night’s Dream,” loosely based on Shakespeare (August 1–30). In addition, the Großer Garten will be festively illuminated on many evenings—and at the end of the year, the program features classical concerts and the winter variety show “Plüfoli” (November 22, 2014 – January 25, 2015).

For over 300 years, the Herrenhausen Gardens have been synonymous with (garden) art and culture of the highest caliber. The Great Garden, the centerpiece of the complex, is one of the most significant Baroque gardens in Europe. The reconstructed Herrenhausen Palace, which opened in 2013, is a masterpiece. In addition to conference rooms, it houses the Herrenhausen Palace Museum—an institution of the state capital of Hanover, funded by the state of Lower Saxony. As part of the 2014 Lower Saxony State Exhibition, “Hanover’s Rulers on the English Throne, 1714–1837,” the museum focuses on the beginnings of the personal union (May 17–Oct. 5). Additionally, unique exhibits from the former Wallmoden-Gimborn art collection are on display.

Historic buildings such as the palace, gallery, orangery, Arne Jacobsen Foyer, and the outdoor grounds provide an outstanding venue for events, receptions, and celebrations of all kinds. With 3,000 species of orchids, the Berggarten boasts one of the largest permanent orchid exhibitions in Europe. The Georgengarten, designed in the English landscape style, and the Welfengarten are also extremely popular.

For more information and to download the flyer, visit www.hannover-tourismus.de.

Additional press photos, press releases, and press materials are available at www.hannover.de/presse_hmtg.