See for Yourself – Hannover: A City Like No Other (June 22, 2014)

Young, modern, and uniquely personal—the latest advertising campaign from Hannover Marketing und Tourismus GmbH (HMTG) is right on trend: eye-catching selfie-themed posters showcase the city’s unique sights and hidden gems to tourists.

Promotional campaigns designed to highlight Hannover’s modern and vibrant side—and thus attract young people to the city on the Leine—were launched last year with the guide for young people titled “Hannover Unverwechselbar.” The guide describes Hannover’s unique neighborhood cultures and offers plenty of tips for quaint pubs, boutiques, and trendy clubs, encouraging readers to explore List, Linden, and other neighborhoods.

The 2014 summer campaign continues these promotional efforts. Under the slogan “Take Your Own Picture – Hannover Unmistakable,” Hannover’s most beautiful spots are showcased. The posters feature selfies taken in front of well-known landmarks in the state capital. They inspire people to explore the city on the Leine on their own. A selfie is a portrait taken with a cell phone that is later posted on social media platforms such as Facebook. But it’s not just a picture of oneself—it’s a message. The whole world gets to see what you look like, what you’re doing, who you’re with, and where you’re currently on the go. This is exactly the role the selfies are meant to play in the current advertising campaign. The individual snapshots showcase Hannover’s favorite spots and sights that are just waiting to be discovered!

“We want to leverage current media trends to showcase both the most beautiful and the hidden sides of Hannover to our guests. Our message is: Visit Hannover to get a firsthand look at our city’s potential. There are always new corners to explore and a wide variety of events to experience. HMTG and the city’s residents are happy to help you discover your own personal highlights,” emphasizes Hans Christian Nolte, Managing Director of Hannover Marketing und Tourismus GmbH (HMTG).

The summer campaign also invites residents to take selfies in front of their favorite spots in the Hannover region and send them to the following email address: sommerfoto@hannover-marketing.de. The best photos will then be published on www.hannover.de/selfie. They serve as a guide to lead tourists to the most fascinating sights and hidden gems. Hannover residents showcase their hometown from their own unique perspective and share insider tips with interested visitors. The most original photos will be awarded a prize of 3 x €150.
The deadline for submissions is September 30, 2014.

The advertising campaign is launching immediately with 60 billboards in the city center and 1,600 large-format posters nationwide, highlighting Hannover’s tourist attractions. The campaign is being rolled out in East Frisia, Hamburg, Bremen, parts of North Rhine-Westphalia, and typical university towns such as Jena and Münster. Additional advertising efforts in Hannover, featuring 190 posters on trains and S-Bahns as well as 22 rear-panel posters on city buses, invite visitors to discover the city’s young, vibrant side. In August, the various designs will also be visible on “Ihr Reisefahrplan” in over 100 ICE train routes nationwide. In addition to ads in city magazines such as “Public” in Hildesheim, 20,000 postcards will be distributed at over 400 locations in the Region Hannover starting in late July and included with lifestyle magazines in German cities. Advertising on websites such as HAZ, NP, and Bild.de rounds out the extensive campaign.

All advertising materials feature a “Home” button—the logo of the advertising campaign by [kre|H|tiv] Netzwerk Hannover e.V. Under the slogan “Home-Hannover loves me,” a song composed specifically for the city was released four weeks ago, and a major film project was launched. The goal of this campaign is to show that the people of Hannover feel at home in their city and invite others to share this sense of belonging with them. The HMTG aims to promote this collaborative project—involving 100 participating artists and companies—nationwide as part of its own summer campaign, thereby jointly promoting the city on the Leine.

Hannover – young, modern, and vibrant

Hannover is young, modern, and full of life. Of its more than 500,000 residents, around 33,000 are students. They appreciate the diversity of their city, the 1,300 bars, and the numerous events that transform their home into a vibrant cultural scene.

There’s always something going on in Hannover: the packed calendar of events offers exciting highlights all year round. On June 21, the capital of Lower Saxony joins hundreds of cities worldwide in celebrating Fête de la Musique.  This world’s largest music festival for tolerance and international understanding drew over 150,000 guests to the city on the Leine in 2014. Known as Hannover’s “little Woodstock,” the Fährmannsfest is also particularly popular as the largest alternative open-air festival. In the summer, a fresh lake breeze blows here during Northern Germany’s most-visited folk festival—the Maschseefest. The Seh-Fest in August offers a unique open-air cinema experience with the latest blockbusters, audience favorites, and time-honored classics under the starry sky.

For anyone interested in attending one of these events and visiting Hannover, the HMTG has put together group packages and accommodation deals. An overview is available at www.hannover.de/erlebnispakete. Especially for young people: The “Hannover – First Date” accommodation package offers an affordable stay in the city on the Leine River.

The digital brochure “Hannover: A City Like No Other – A Guide for Young People,” as well as additional press releases and photos, can be found at www.hannover.de/presse_hmtg.