Press Release

Hanover Showcases Itself in Shanghai

For the first time at PTC ASIA, which takes place in Shanghai from October 27 to 30, hannoverimpuls, Deutsche Messe AG, and Hannover Marketing und Tourismus GmbH (HMTG) will showcase their newly developed, joint trade show presence to promote Hannover as a business and tourism destination. Along with a 40-member delegation, Hannover’s Mayor Stefan Schostok will also visit the lounge in Shanghai.

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With the new “Hannover Lounge,” the three partners aim to introduce international visitors to Hannover as a hub for business and innovation as well as a tourist destination. At PTC ASIA, which is being held concurrently with three other industry trade shows—CeMAT ASIA, ComVac ASIA, and Industrial Supply ASIA—all organized by Deutsche Messe’s Chinese subsidiary, Hannover Milano Fairs Shanghai Ltd., at the Shanghai International Exhibition Center—the team from hannoverimpuls and Deutsche Messe AG is inviting visitors to learn more about additional exhibition opportunities at the Hannover exhibition grounds and about Hannover as a business hub.

Hannover Lounge at PTC ASIA

Main Theme: Economy — Download for editorial use: Image in printable resolution (300dpi)Copyright: HMTG

The centrally located 90-square-meter lounge, designed with information counters, bar stools, screens, and poster displays, is also intended to attract foreign investors and companies interested in setting up operations in the area, serve as a venue for presentations such as press conferences, and act as a hub for journalists. It also showcases the activities of Deutsche Messe AG, promotes Hanover as a tourist destination, and invites visitors to linger under the motto “Hanover Welcomes the World.”

Mayor Schostok Visits China with a Delegation

Together with a delegation of representatives from politics, business, academia, and the press, Mayor Stefan Schostok will visit the Hannover Lounge on the opening day of the trade fair. A reception is planned there with Dr. Andreas Gruchow, a member of the Executive Board of Deutsche Messe AG, and James Fu, Managing Director of Hannover Milano Fairs Shanghai Ltd.

Exhibition stand — Download for editorial use: Image in printable resolution (300dpi)Copyright: HMTG

Hanover's small and medium-sized businesses are innovative

"China already has a strong presence in Hanover. But Hanover also has a presence in China, not least thanks to Deutsche Messe AG. Contacts, particularly in the business sector, are steadily increasing," says Schostok, who is visiting the trade shows in Shanghai as part of a six-day delegation trip to China. "Hanover is of great interest to China as a center for business and science. We want to demonstrate this here in Shanghai with the Hannover Lounge. We want to actively capitalize on the opportunities here for our economy—and especially for the small and medium-sized enterprises in our region—with their innovative strength,” emphasizes Schostok.

Hanover: A Hub for Trade Shows, Business, and Investment

Wolfgang Pech, Division Manager at Deutsche Messe, adds: "We are pleased to introduce the Hannover Lounge at PTC ASIA in collaboration with Hannover Marketing und Tourismus GmbH and hannoverimpuls. Through the lounge, we are showcasing Hannover as a trade fair, business, and investment destination. It serves as a first point of contact for establishing connections and providing information to entrepreneurs interested in partnerships in Hannover. The setting of the well-established PTC ASIA is ideal for this. In addition, Hannover will also be presented as an attractive tourist destination, offering further added value beyond trade fair and business activities."

Hanover, a Tourist Destination, Also Has a Presence in New Delhi

Tourism Poster — Download for editorial use: Image in printable resolution (300dpi)Copyright: HMTG

The Hannover Lounge will continue to represent Hannover as a hub for business and innovation, as well as a tourist destination, abroad: Following its appearance at PTC ASIA, the Hannover Lounge will serve as a meeting place at WIN INDIA 2015 in New Delhi from December 9 to 11.

Expanding Hannover's International Reputation

"Hanover is well known internationally thanks to its trade fairs. With the new Hannover Lounge, we can further enhance our profile and also generate additional benefits for tourism and foreign investment," says Dr. Adolf M. Kopp, Managing Director of hannoverimpuls GmbH. "The lounge creates synergies for organizations based in Hanover; for us, it is another building block in our location marketing efforts."

Partnership with DZT and Magic Cities

Hans Christian Nolte, Managing Director of Hannover Marketing und Tourismus GmbH, adds: "The Hannover Lounge complements our long-standing joint commitment with the German National Tourist Board and Magic Cities in the areas of international marketing, tourism promotion, and location marketing. With its wide range of applications, it offers the opportunity to present the Hannover region on the international stage in an attractive setting."

The "Little Sister" of the HANNOVER MESSE

PTC ASIA is being held for the 20th time in Shanghai and is Asia's leading trade show for drive and fluid technology. Together with three other industry trade shows taking place at the same time, it is considered "one of the little sisters of HANNOVER MESSE."

Published: October 26, 2015