Ideas Expo: An Educational Journey into the Future

© HMTG

Hanover is always worth a visit—especially in the summer, when the IdeenExpo opens its doors for the fifth time from July 4 to 12. To raise awareness of Germany’s largest youth event for science and technology, the IdeenExpo is represented at the ITB tourism trade show for the first time this year. “Educational Journey into the Future” is the motto under which the IdeenExpo and Hannover Marketing & Tourismus GmbH, together with their partners phæno, Autostadt, Wolfsburg, Hannover Airport, and Maker Faire Hannover, will be presenting themselves at the new Lower Saxony booth in Hall 6.2a.

“The IdeenExpo is a flagship event for Lower Saxony,” said Lower Saxony’s Minister of Economic Affairs, Olaf Lies. “The issue of the skilled labor shortage will become an even greater concern for us in the coming years—and that’s exactly where the IdeenExpo comes in. Numerous companies are taking advantage of the opportunity to connect with the next generation of skilled workers at the IdeenExpo! What particularly pleases me is that as early as 2013, nearly half of the visitors came from another federal state. This means the event has long since become a major draw for the Hanover region.”

An Educational Journey into the Future (from left to right): Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH; Carmen Fricke, IdeenExpo Ambassador; Hans Christian Nolte, Managing Director of HMTG; Oliver Ihn, IdeenExpo Ambassador; and Olaf Lies, Minister of Economic Affairs of Lower Saxony.

A Journey of Learning into the Future (from left to right): Olaf Lies, Lower Saxony’s Minister of Economic Affairs; Oliver Ihn, IdeenExpo ambassador; Carmen Fricke, IdeenExpo ambassador; and Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH.

High Five with the Future (from left to right): Hans Christian Nolte, Managing Director of HMTG; Olaf Lies, Minister of Economic Affairs for Lower Saxony; and Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH.

A Journey of Discovery into the Future: Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH; Carmen Fricke, IdeenExpo Ambassador; Hans Christian Nolte, Managing Director of HMTG; Oliver Ihn, IdeenExpo Ambassador; and Olaf Lies, Minister of Economic Affairs of Lower Saxony (from left).

A Journey of Discovery into the Future (from left to right): Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH; Olaf Lies, Minister of Economic Affairs for Lower Saxony; and Hans Christian Nolte, Managing Director of HMTG.

IdeenExpo and Hannover Marketing & Tourismus GmbH (HMTG), together with their partners, will be showcasing their offerings at the ITB tourism trade show in Berlin under the theme “A Journey of Discovery into the Future” at the new Lower Saxony booth.

A Journey of Learning into the Future (from left to right): Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH; Carmen Fricke, IdeenExpo ambassador; Oliver Ihn, IdeenExpo ambassador; and Olaf Lies, Minister of Economic Affairs for Lower Saxony.

Educational Trip into the Future (from left): Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH; Olaf Lies, Minister of Economic Affairs for Lower Saxony; and Hans Christian Nolte, Managing Director of HMTG.

“A Journey of Discovery into the Future” – come visit us at the new Lower Saxony booth (Booth 103) in Hall 6.2a at the ITB tourism trade show in Berlin.

IdeenExpo and Hannover Marketing & Tourismus GmbH (HMTG), together with their partners, are showcasing themselves at the ITB tourism trade show in Berlin and on the way there under the slogan “Educational Journey into the Future.”

IdeenExpo and Hannover Marketing & Tourismus GmbH (HMTG), together with their partners, are showcasing themselves at the ITB tourism trade show in Berlin and on the way there under the slogan “Educational Journey into the Future.”

“At ITB, we want above all to show that IdeenExpo is fun!” says Dr. Volker Schmidt, Chairman of the Supervisory Board of IdeenExpo GmbH. “Visitors can look forward to around 230 exhibitors, more than 500 hands-on exhibits, and great live concerts at the event. This is exciting not only for young people exploring their career options, but for the whole family.” Incidentally, the IdeenExpo motto, “Get Involved and Discover,” also applies at ITB: Visitors can test who can stay calm amid the hustle and bustle of the trade show by playing the “Mindball” game. Brain activity is measured using a headband—the player who is the most relaxed wins.

© HMTG

Berlin is decked out in orange for ITB—IdeenExpo and HMTG are not only showcasing their colors together at the booth, but also through extensive advertising campaigns in the German capital:

Numerous large-format posters and floor posters at Berlin Central Station, the S-Bahn stations, and directly on the fairgrounds invite visitors to stop by the new Lower Saxony booth. To mark the start of the trade show, Deutsche Bahn’s ICE trains are carrying a brochure published specifically for ITB—featuring the campaign slogan on the cover—throughout Germany. In addition, the compact “Hannover Info” brochure is being distributed at 300 Berlin hotels and by promotional teams at the trade show grounds.

“With its presentation, ‘Educational Journey into the Future,’ at the IdeenExpo in Hannover, Hannover Marketing und Tourismus GmbH is once again highlighting at this year’s ITB the visionary, active, and unique role that tourism plays as a location factor in the state capital,” says Hannover’s Mayor Stefan Schostok.

Hans Christian Nolte, Managing Director of HMTG, emphasizes: “Everyone is pulling together to make the ‘Educational Journey into the Future’ project a reality with HMTG. Education knows no boundaries!”

About the IdeenExpo Hannover

IdeenExpo is Germany’s largest interactive exhibition dedicated to science and technology. Around 230 companies, associations, universities, and schools will showcase numerous exhibits and invite visitors to participate, explore, and try things out. Under the motto “High Five with the Future,” the nine-day event will focus on career guidance and attracting future skilled workers. The fifth IdeenExpo will take place from July 4 to 12, 2015, at the Hannover Exhibition Center.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

An exciting music program awaits visitors.

 

 

Maker Faire Hannover

The family festival celebrating inspiration, creativity, and innovation will take place for the third time on June 6 and 7, 2015, at the Hannover Congress Centrum (HCC). The focus is on exploring technology and science in a playful and creative way; numerous hands-on activities and interactive experiences enhance the event’s experiential nature. In 2015, Minister of Economic Affairs Olaf Lies will serve as the event’s patron for the first time.

Hannover Airport Experience

A 360° observation deck with a view of departing planes, the “World of Aviation” exhibition featuring many interactive exhibits, two flight simulators, and much more—Hannover Airport also offers plenty of exciting highlights on the ground. Whether you’re visiting with the whole family on the weekend or waiting for your flight to depart, the Hannover Airport Experience World offers great leisure activities for explorers of all ages.

Autostadt

“People, Cars, and What Drives Them” is the motto of the Autostadt in Wolfsburg. This theme and adventure park is dedicated to human mobility in all its forms.

phæno

At phæno Wolfsburg, over 350 exhibits inspire people of all ages to explore science and technology. In Germany’s one-of-a-kind interactive science center, there’s something for everyone to discover.

About Hannover as a Center for Science and Research

Hanover stands out as an excellent hub for science: No other German region has as many researchers in science and teaching, and Hanover’s research centers are world leaders.

What Hannover Has to Offer as a Science Hub—Facts and Figures:

• The Hannover region is home to four universities, renowned private academies, and internationally respected universities of applied sciences.
• Approximately 40,000 students, including 6,000 from abroad, have enrolled at universities in Hanover.
• With approximately 25,000 students and about 180 degree programs across nine faculties, Gottfried Wilhelm Leibniz University Hannover is Lower Saxony’s second-largest institution of higher education.
• At the University of Applied Sciences and Arts, Hannover University of Applied Sciences and Arts, more than 10,000 students across five schools benefit from international degree programs, a practical focus, and close ties to the business community.
• With more than 33 degree programs, the Hanover University of Music, Drama, and Media (HMTMH) holds a unique position as the only music university in Lower Saxony.
• The Hannover Medical School (MHH), with approximately 3,000 students, ranks among the top university hospitals in Germany.
• With 2,400 students, 19 veterinary medicine institutes, six clinics, numerous centers, and three departments, the Veterinary University Foundation (TiHo) enjoys an international reputation.
• At the Production Technology Center in Hanover (PZH), more than 250 researchers collaborate with industry partners—making them pioneers in innovative processes and technologies “Made in Germany.”.
• The Laser Zentrum Hannover is one of the leading European institutes in its field and serves as a catalyst for companies to establish operations in research and development and industry-oriented training.
• The International Neuroscience Institute (INI) is a clinic dedicated to the diagnosis and treatment of patients with nervous system disorders and a center for brain research; it is considered one of the best-equipped specialized clinics in the world.
• The Clinical Research Center (CRC) in Hanover offers 6,000 square meters of space for clinical trials, patient-oriented research, epidemiological studies, and the MHH's central biobank

Visit us at ITB

We look forward to welcoming you to the new Lower Saxony booth in Hall 6.2a, Booth 103!

For more information, visit www.hannover.de/ideenexpo.

Additional press releases and articles, as well as photos for editorial use, are available at www.hannover.de/presse_hmtg.

All information about your stay in Hanover is available at www.visit-hannover.com and www.hannover-tourismus.de.

Published: March 4, 2015

Press Contact:
Julia Sellner
, Press and Public Relations | Hannover Marketing und Tourismus GmbH
, Vahrenwalder Straße 7 | 30165 Hannover
Phone: +49 (0) 511/123490-13 | Fax: +49 (0) 511/123490-17
Email: presse@hannover-marketing.de