New Winter Campaign / Press Release

Give the moment a chance… Hanover!

Hannover Marketing und Tourismus GmbH (HMTG) is presenting its current winter and Christmas campaign under the title “Give the Moment… Hannover!” The images featured on numerous large-format posters, as well as in the newspaper insert “Tips and Events,” offer plenty of ideas for special experiences in Hannover.

Packages, Gifts, Events

Give away Hanover

Experience packages, lodging deals, special packages, gifts, fireworks, and more—Give the gift of Hannover, and experience it together!

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Take a peek at the festively decorated courtyard of Marienburg Castle, enjoy special moments with your family at the Winter Zoo, or immerse yourselves together in a world of dreams at the next Opera Ball—all of these can be unforgettable experiences in Hanover! The striking imagery from HMTG’s current winter and Christmas campaign offers these and other ideas for little breaks from everyday life. Starting November 18, with over 1,000 large-format posters and Citylights from Emden to Kassel, as well as the current newspaper insert “Tipps und Termine” (circulation: 1.8 million), the campaign inspires people to give the gift of unforgettable moments, emotions, and experiences.

“With this campaign, we especially want to reach people who are looking for something special, because that’s exactly what we all want to convey with our gifts,” explains Hans Christian Nolte, CEO of Hannover Marketing und Tourismus GmbH. “People often remember wonderful shared experiences for years to come.”

The campaign isn’t just aimed at tourists and visitors—it also encourages Hanoverians to (re)discover the special places in their vacation region, such as taking another look at the current exhibition at the Landesmuseum or marveling at the international artists at the GOP Varieté Theater. Following the lead of HMTG’s fall campaign, “The best time is always… now!”, the winter campaign also features tablet screens displaying atmospheric glimpses of a wide variety of events, combined with large-scale exterior views of the various destinations. In this way, the images offer a preview of the many unforgettable moments waiting behind the facades.

In addition to the emotionally evocative imagery on the posters, the newspaper insert—which was distributed within a radius of approximately 250 km around the Hannover vacation region—provided specific tips, event listings, and over 20 overnight packages for truly special experiences in Hannover. How about, for example, taking the grandparents to see the GOP children’s Christmas musical “Pinocchio,” meeting up with coworkers at the Christmas market, or spending an unforgettable evening with your significant other at Cirque du Soleil?

The joy of sharing moments together is also a central focus of the experience packages. Whether it’s a wellness weekend at Steinhuder Meer with your best friend, attending a Udo Lindenberg concert with your neighbor, showing your niece the best side of Hannover, or ringing in the New Year at the “Feuerwerk der Turnkunst” – custom-designed overnight packages offer visitors a wide range of opportunities to experience Hannover together.

The supplement can be downloaded in German at www.hannover-tourismus.de and in English at www.visit-hannover.com/en. All of the campaign’s poster designs can also be found at: www.hannover-tourismus.de. Print-quality photos for editorial use are available at www.hannover.de/presse-hmtg.

Published: November 18, 2015