"Hannover Lounge" Makes Its Debut in Istanbul with New Partners

With striking images such as the Lower Saxony Wadden Sea, the Herrenhausen Gardens, and the New City Hall, Lower Saxony and Hanover welcome the approximately 80,000 visitors to WIN EURASIA at their joint exhibition booth—the Hanover Lounge.

The Hannover Lounge was launched last year by hannoverimpuls, Deutsche Messe AG, and Hannover Marketing und Tourismus GmbH to jointly promote and market the region. Following last year’s highly successful appearances at WIN INDIA in New Delhi and PTC ASIA in Shanghai, Hannover Airport and TourismusMarketing Niedersachsen GmbH are also participating this year. “We are delighted that two new partners are supporting our collaboration and that we can jointly represent the business location and tourism destination abroad,” says Hans Christian Nolte, Managing Director of Hannover Marketing und Tourismus GmbH.

“Positioning Lower Saxony as a forward-looking destination abroad is becoming increasingly important, and not just in light of sluggish domestic growth. Since 2005, raising awareness of Lower Saxony as a travel destination abroad has been a key focus of TMN’s work. The joint presentation offers an additional platform for the international marketing of Lower Saxony and leverages existing synergies in the fields of business and tourism,” emphasizes Carolin Ruh, Managing Director of TourismusMarketing Niedersachsen GmbH.

The “Hannover Lounge”

The 75-square-meter lounge, centrally located at the main entrance, showcases Lower Saxony and Hanover as trade show, business, and tourism destinations through large-scale imagery. Information counters, screens, and poster displays introduce international visitors to these highly attractive locations and their numerous strengths. The lounge serves as a first point of contact for establishing connections and providing information: It is designed to attract foreign investors and companies interested in relocating to the region, and to serve as a space for presentations and press conferences. In addition, it showcases the activities and exhibition opportunities offered by Deutsche Messe AG, presents Lower Saxony and Hanover as tourist destinations, and invites visitors to linger under the motto “Welcome to Lower Saxony, welcome to the Hanover Lounge, welcome HOME.”

The Hannover Lounge will continue to showcase the region’s strong presence abroad. Following its appearance in Istanbul, four additional appearances are planned for 2016 at the following trade shows: Industrial Events NORTH AMERICA @IMTS in Chicago, Lesprom Ural – Forestry in Yekaterinburg, PTC ASIA in Shanghai, and WIN INDIA in Mumbai.

Background Information on WIN EURASIA Automation:

Organized by Hannover Fairs Turkey Fuarcilik A.S., a subsidiary of Deutsche Messe in Turkey, WIN EURASIA Automation brings together four leading international trade shows under one roof: Otomasyon EURASIA, Electrotech EURASIA, Materials Handling EURASIA, and Hydraulic & Pneumatic EURASIA. These trade shows offer detailed insights into the industrial automation sector, serve as a global communication platform, and pave the way for new sales opportunities in Eurasia, North Africa, and the Middle East. From March 17 to 20, 2016, approximately 1,500 exhibitors from 21 countries and around 80,000 visitors are expected at the Tuyap Fair Convention and Congress Center in Istanbul.

At http://www.hannover.de/tr, Turkish visitors can find all the important information about Hannover as a tourist destination.

Published: March 13, 2016