"Welcome to the center of Europe - select Hannover": HMTG with location offensive in Great Britain

© HMTG

Hanover, a trade fair and business hub located in the heart of Europe, is courting British companies. Inserts, advertisements, mailings, and online activities are all part of the campaign in the United Kingdom.

Welcome to Hanover—a major business hub

A thriving economic hub in the heart of Europe, a location with excellent transportation links, affordable office space, high-quality housing, and unparalleled proximity to nature—these are just a few of the many good reasons to set up a business in Hanover and invest in the city. Numerous nonstop flights from Hanover Airport and Deutsche Bahn’s ICE network offer direct connections to many destinations in the United Kingdom.

The trade fair and convention destination in the heart of Europe

As a major international trade fair city, Hanover looks back on a tradition spanning more than 60 years. Today, with over 460,000 m² of indoor exhibition space and 58,000 m² of outdoor space, the world’s largest trade fair grounds ranks among the most modern of its kind. Here, technology events such as CeBIT and HANNOVER MESSE serve as hubs for innovation. Other leading trade shows—such as DOMOTEX, LIGNA, BIOTECHNICA, AGRITECHNICA, CeMAT, and IAA Commercial Vehicles—regularly underscore the location’s importance as a key driver of economic growth.

The Hannover region also plays a leading role as a venue for conventions and conferences, offering a wide variety of first-class and unique locations. Whether it’s the award-winning exhibition center, Herrenhausen Palace, the Hannover Adventure Zoo, or the Hannover Congress Centrum—the city on the Leine boasts a broad spectrum of attractive event venues. Attractions such as the Herrenhausen Gardens, a lively city center, and major events like the Maschsee Festival and the International Fireworks Competition in Herrenhausen offer numerous opportunities to add variety to a conference even after the technical presentations.

Made in Hannover—the Hannover Economic Region

Whether it’s industry, services, skilled trades, or retail, Hanover is considered Lower Saxony’s most important economic hub and offers a diverse range of industries. In the industrial sector, automotive and mechanical engineering have traditionally been strong sectors. In the service sector, the transportation, logistics, communications, tourism, and conference and event industries are reporting tremendous growth. A hallmark of the city is the close ties between business and academia, which foster innovation and the creation of new companies.

Major insurance companies such as Concordia, VGH, and VHV, as well as the Talanx Group—which has established headquarters in Hannover for its brands Hannover Re, one of the world’s largest reinsurers, and HDI—have a strong presence here. Furthermore, financial service providers (Swiss Life, Nord/LB) with headquarters or branches shape the city, as does the Hannover Stock Exchange. Internationally renowned brands are also a symbol of the Hanover economic region: companies such as Continental, Volkswagen Commercial Vehicles, Bahlsen, Johnson Controls, BREE, KIND Hearing Aids, Komatsu-Hanomag, MTU Maintenance, Rossmann, Sennheiser, Solvay Germany, and TUI have their headquarters here.

Perfectly networked

Its central location within the European transportation network is one of the many strengths that the Hanover economic region has to offer. The A2 and A7 highways are among the most important road connections in Central Europe. There are also direct connections to all German metropolitan areas via Deutsche Bahn’s ICE network. Hannover Airport offers flights to over 100 direct destinations. And the Mittelland Canal, Germany’s longest man-made waterway, connects Hannover to the continent’s largest seaports and inland ports.

Published:08.07.2016

© AdobeStock_Miha Creative

Economy in Hanover

Hanoverweb

Discover Hannover's economy - opportunities, innovations and growth potential in the region.

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