Hannover Lounge in Yekaterinburg!

© HMTG

With images of the Harz Mountains and the exhibition grounds, the Wadden Sea and the Herrenhausen Gardens, the New City Hall and the heath, as well as Leibniz University and the Marktkirche, the approximately 10,000 visitors to the GRAND EXPO-URAL are welcomed by the Hannover Lounge right at the entrances to the exhibition hall. A central world map on all advertising spaces and banners, created in cooperation with the airline Aeroflot, welcomes visitors in Russian with the message “Welcome to Hanover.” At the Hannover Lounge booth, visitors are also surrounded by large-scale images of Lower Saxony and Hanover, each accompanied by descriptions in Russian. A new, joint brochure produced by all participating partners showcases Lower Saxony and Hannover as trade fair and convention venues, centers of business and science, and tourist destinations. The brochure is rounded out with information on the location, infrastructure, and contact details of the partners.

© HMTG

Hanover’s Mayor Stefan Schostok, together with Dr. Andreas Gruchow, a member of the Executive Board of Deutsche Messe AG, and German Consul Dr. Stefan Keil, will open the trade fair on September 20. Following the opening, a joint tour of the fairgrounds is planned, including a visit to the German Pavilion. In addition, the mayor will use the trip to hold an in-depth meeting with Alexander Jakob, the head of the Yekaterinburg city administration, to promote Hannover as an international trade fair and business hub and to discuss opportunities for cooperation. “Hannover is continuously expanding its international activities. We are doing this very successfully in collaboration with Hannover Marketing und Tourismus GmbH, our economic development agency hannoverimpuls, and Deutsche Messe AG. With the Hannover Lounge, we can further strengthen our profile as a destination for tourism, trade fairs, conventions, and business at international trade fairs and promote the internationalization of Hannover-based companies. The lounge’s debut in Shanghai demonstrated this. We are therefore using the GRAND EXPO-URAL in Yekaterinburg as an excellent opportunity to promote Hannover as a business location,” Schostok emphasized.

The Hannover Lounge

© HMTG

The Hannover Lounge was launched last year by hannoverimpuls, Deutsche Messe AG, and Hannover Marketing und Tourismus GmbH to jointly showcase and market the region. Following last year’s highly successful appearances at WIN INDIA in New Delhi and PTC ASIA in Shanghai, Hannover Airport and TourismusMarketing Niedersachsen GmbH are also participating this year.

“We are pleased to have the Hannover Lounge at the most important trade fair in the Ural region. Lesprom serves as a local marketing platform for national and international exhibitors and offers numerous opportunities to foster contacts and business relationships. We would like to take advantage of these opportunities to showcase the highly attractive location of Hannover with its many advantages,” said Gruchow.

The prominently located lounge showcases Lower Saxony and Hanover as trade fair, business, and tourism destinations through large-scale imagery. Information counters, screens, and poster displays introduce international visitors to these highly appealing locations and their numerous strengths. The lounge serves as a first point of contact for establishing connections and providing information: It is designed to attract foreign investors and companies interested in relocating to the region, and to serve as a venue for presentations and press conferences. The next events this year are PTC ASIA, November 1–4 in Shanghai, and WIN INDIA, December 1–3 in Mumbai.

At http://www.hannover.de/ru, Russian visitors can find all the important information about Hanover as a tourist destination.

Published: September 19, 2016

© HMTG/Lars Gerhardts

Hannover Lounge Brochure

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© LHH

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