United day and night

Hanover invites you to take a trip back in time!

Hanover in Fast Motion: Starting October 21, Hannover Marketing und Tourismus GmbH (HMTG) will launch its nationwide promotional campaign featuring extraordinary footage from the Hanover region.

A leap in time: On one side, a crystal-clear blue-green water surface, the evening lights of Mardorf on the horizon, and a starry sky over the Steinhuder Meer; on the other side, a radiant sun, active visitors in an electric boat, or emigrants.

HMTG’s new Germany-wide image campaign showcases various highlights of the Hanover region through the passage of time. Unique, well-known, and beautiful places, depicted as day turns to night: the Hanover Adventure Zoo, welcoming its countless visitors by day and glowing in a cozy light in the evening. The view from the university’s Conti Tower over the lively city at night and the serene view of the trees along the banks of the Leine River during the day. The New City Hall, with a view from the city hall dome toward Lake Masch—green and peaceful by day, colorfully illuminated and bustling in the evening during the annual Maschsee Festival. In short: the fascination of a time-lapse film captured in a single image! Between 800 and 3,800 photos were taken per scene, totaling approximately 20,000 photos for the campaign.

“These are a thousand different views of Hanover! With these photos, we’re extending the summer and already whetting people’s appetite for a visit next year—2017, which promises to be full of events. However, in addition to tourists, we also want to encourage Hanover residents to see familiar places in a different light,” explains Hans Christian Nolte, managing director of HMTG.

This elaborate campaign was produced in collaboration with Hanover-based photographer Stefan Knaak, who specializes in time-lapse photography. HMTG and Knaak have been working closely together since 2014. The film “Hanover – timelapse 2.0” was first posted on Facebook on December 27, 2014, and made available online on the HMTG YouTube channel and the Hannover.de tourism portal. The response: it received around 390,000 views and was shared and reposted 5,400 times. Since then, the film has been traveling the world to showcase Hannover in a contemporary light: It is currently playing at the movie theater on Hannoversche Straße in Changde. Prior to that, it was featured at the Hannover Lounge and international travel fairs in the U.S., Russia, China, Belgium, and Turkey. It also opened CeBIT 2015, with China as the partner country.

“After making the time-lapse film, I used this fascinating aspect of photography to present Hannover’s atmospheric scenes in a new light. Finding the right locations—and, above all, the right perspective for those locations—was an exciting challenge,” said Knaak.

The advertising campaign has officially kicked off: About 700 large-format billboards across Germany are drawing attention to Hannover’s tourist highlights. The campaign is running in East Frisia, Hamburg, Bremen, and northern parts of North Rhine-Westphalia, among other places. In addition, around 100 Megalights in Hanover and other cities—such as Hildesheim, Kassel, and Braunschweig—are showcasing Hanover through the ages. In addition, an image from the current campaign graces the cover of the upcoming “Tipps und Termine” newspaper insert, which will be published in mid-November and highlights the key events of the next three months. Throughout Germany, the campaign images will appear on the front covers of Deutsche Bahn’s ICE travel schedules.

Behind
the Scenes: By scanning the QR codes on the advertising posters—for example, with a smartphone—you can access moving images! These show how day turns into night. The short time-lapse videos showcase the numerous individual shots from the photo shoots. A total of 12 different, striking images were created—and there’s a fascinating video for each one. You can find them all on the campaign website at www.hannover.de/zeitsprung. There are also some interesting insights into the creation and filming of each image.

A Trip Through Time for Your Home
A calendar for next year was also created using the 12 images produced. It will be available starting October 26, 2016, for €12.90 at the Tourist Information Office on Ernst-August-Platz and in the online store at www.hannover.de/onlineshop.

A visit to Hanover is always worthwhile: HMTG has put together attractive group packages and lodging options. An overview is available at www.hannover.de/erlebnispakete. Especially for young people: The “Hannover Living: Weekend Trip” lodging package offers an affordable stay in Hanover, the state capital.

You can find additional press releases and photos at www.hannover.de/presse_hmtg.

Published: October 20, 2016

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