Berlin International Tourism Exchange

Hanover Shows Its True Colors

Hannover Marketing und Tourismus GmbH is promoting the city at the International Tourism Exchange (ITB) in Berlin with insider tips, behind-the-scenes glimpses, urban attractions, events, and nature experiences.

Hanover Inside: A beach club with a 360° panoramic view over the rooftops of the Old Town, neighborhood squares with laid-back cafés and bars, legendary clubs, the “Nanas” in the city center, and the polar bear at Yukon Bay in the Hanover Adventure Zoo—these and many other spectacular, colorful sights now invite young tourists in particular to visit the Hanover vacation region.

In the bustling city center of Lower Saxony’s capital, people meet up to shop at the historic Kröpcke Clock or “under the tail”—the equestrian statue in front of the main train station—and that’s how the new pocket guide “Hannover: Unmistakable” begins. It offers numerous insider tips on shopping, culinary city tours, culture, and recreational activities, such as mountain biking or rock climbing. The guide focuses on the city’s trendiest neighborhoods: In the colorful, bustling Linden district, bon vivants turn the streets into their living rooms. In Nordstadt, just behind the university, the many students create a peaceful, relaxed atmosphere. In the historic List neighborhood, you’ll find chic boutiques and wine bars, and finally, Südstadt stands out with the Maschsee and its beautiful neighborhood squares.

The new pocket guide, “Hannover: Unmistakable,” has been published with a total print run of 300,000 copies in German and English. It is being distributed in places where the young target audience in Berlin hangs out: in bars and cafes, movie theaters and gyms, on long-distance buses, and in hotels. For more information, visit: www.hannover.de/unverwechselbar

“In the morning, a visit to the Herrenhäuser Gardens; at noon, a snack at a Hanover coffee roastery in the Nordstadt; then enjoying the sun along the Ihme River, followed by people-watching at a street kitchen on Limmerstraße. The next day, head to the Kestnergesellschaft for an exhibition opening before hitting the shops—these are the hotspots for young city travelers. Authentic, genuine, relaxed: the vacation region has a lot to offer—from beach life and high-rope courses to a kite-surfing weekend on the Steinhuder Meer,” explains Hans Christian Nolte, managing director of Hannover Marketing und Tourismus GmbH (HMTG), outlining the focus of this year’s 2016 tourism campaign.

At www.hannover.de/bloggers, you'll now find numerous posts by national and international travel bloggers who have already visited Hannover and shared their personal impressions.

New App – “Hannover Living”

For anyone who wants to have the latest and trendiest neighborhood tips right at their fingertips, the “Hannover Living” app is now available in the Google Play Store and the Apple Store. It offers even more insider tips, new dining options, and the latest nightlife and party events. Thanks to its built-in map feature, you can navigate directly to your desired location. Additional neighborhoods and language versions will be added by the summer season.
Click here for the app.

Hanover: One of a Kind - Berlin-Spandau Station

ITB Marketing Campaign

On March 9, the first day of the ITB trade show for industry professionals, approximately 30,000 copies of the more comprehensive “Hannover: Unmistakable” image brochure—created specifically for the ITB—will be available on ICE trains en route to Berlin. In addition to the neighborhood tips from the Pocket Guide, this brochure features colorful and refreshing snapshots of the Hannover region, along with other highlights and attractions, current events, and attractive experience packages for your next visit to Hannover.
www.visit-hannover.com/itb

9 Cities in Lower Saxony Inside: The ITB special edition includes the “magic” insert featuring “9 Cities in Lower Saxony.” Here, the member cities showcase events and festival highlights such as the Lunatic Festival in Lüneburg, the Old Town Festival in Wolfenbüttel, the Honky Tonk Pub Festival in Goslar, and the Movimentos Festival Weeks at the Autostadt in Wolfsburg.At the same time, a total of 1 million travel schedules for 50 ICE routes in March will feature photos of the Erlebnis-Zoo, the Nanas, and the Maschseefest, paired with shopping highlights.

Upon arrival in Berlin, large-scale posters at the main train station and at the trade fair stations, commercials on the passenger TV screens in the Berlin subway, and ground posters along the routes to the trade fair grounds whet visitors’ appetite for a visit to Hannover. In keeping with this, promotional teams at the entrances to Messe Berlin hand out the pocket guide “Hannover: Unmistakable.”

Overnight stays: A record year in 2015

Event highlights such as the International Fireworks Competition, the Maschsee Festival, the world’s largest shooting festival, and the Christmas markets attract many visitors to Hanover every year. In 2015, Hanover surpassed its previous record set in 2011, posting a 7.2 percent increase to 2,232,282 overnight stays for the state capital of Hanover and 3,866,030 overnight stays for the entire Hanover region.

Photos for editorial use, as well as additional press releases and articles, can be found at www.hannover.de/presse-hmtg.

All information about your stay in Hanover is available at www.visit-hannover.com.

Published:09.03.2016