Hanover Takes Off: A Gift-Giving Experience in Just 3 Clicks!

Go completely wild at Hannover’s Winter Varieté, experience the “oohs and aahs” in the sky at the International Fireworks Competition in the Herrenhausen Gardens, take some time to explore the Amazon at the new Panorama exhibit at the Erlebnis-Zoo, stroll through Hannover’s festive Christmas shopping district for delicious treats, or take flight with the Christmas circus: these are just a few of the many gift ideas from the current winter campaign. Plus, the promise that you can book your gift experience online in just 3 clicks via the website www.visit-hannover.com.

“This is our largest and most comprehensive winter campaign to date. I’m especially excited to see how the e-magazine is received by our guests and visitors. With this, HMTG has taken another important step toward the digitization of tourism in Hanover,” said Hans Christian Nolte, CEO of HMTG.

The newspaper supplement, which currently has a circulation of 2.1 million copies and is distributed from the coast to Hesse, offers 17 carefully selected activity packages designed to inspire readers to spend time together in Hanover. These include, for example, overnight packages for event highlights such as the Winter Zoo, the International Fireworks Competition, the GOP Children’s Christmas Musical “Cinderella,” the Winter Ball in the Kuppelsaal, and the “Feuerwerk der Turnkunst” on New Year’s Eve. In addition, the supplement—which will be published on November 17—offers many tips and ideas for visiting Hannover during the pre-Christmas season.

As part of the current winter campaign, the new e-magazine “Hannover Living” is being released for the first time. The digital magazine provides a concise overview of the Hannover region’s year-round highlights, paired with up-to-date event recommendations, including an experience package. A special highlight of the e-magazine is its multimedia content—many topics feature videos, photo galleries, 360° images, or direct links that provide a wealth of additional information. The content of “Hannover Living” is tailored specifically to a younger, digitally savvy audience—for example, with neighborhood profiles, concert recommendations, and New Year’s Eve party tips!

The digital magazine is easy to browse and read on any device. Of course, it’s free to download.

From November 21 through December 14, 2017, approximately 1,600 large-format posters and Megalights from Hamburg to the Ruhr region will promote a special experience package. Each of the six different designs in the winter campaign highlights a specific gift experience—featuring a minimalist visual style combined with a casual cursive font. At the same time, radio spots in East Frisia, the Lüneburg area, Hamburg, Bremen, and the Oldenburg region ensure that Hannover is impossible to miss. Online activities and banner ads on selected, high-traffic websites round out the campaign.

You can find an overview of all experience packages, the “Tipps und Termine” newspaper insert available for download, and a link to the “Hannover Living” e-magazine right here: www.visit-hannover.com/tippsundtermine.

You can download the campaign images at: www.hannover.de/presse-hmtg.

You can find an overview of all digital offerings at: www.visit-hannover.com/digital.