Your store brand: one card—lots of new benefits!

For 12 years now, the discount card has been a huge success among students in Hanover. During the last winter semester, approximately 4,500 new cards were issued and have been actively used ever since.

More than 100 retailers, bars, restaurants, museums, and gyms are participating in the Hausmarke event with their own promotions—and the number is growing. New additions this year include, for example, the adventure sports providers “NeonGolf” and “Superfly AirSports,” Vapiano Hannover, KAZUMI Sushi Manufaktur, and the Fahrradcafé on Engelbostler Damm. Of course, the classics and popular participating businesses—such as the GOP Varieté Theater, Knabberzeit, HAJ Marathon, and Ulli’s Ullikat—are also back.

“The city card is part of our marketing efforts targeting the approximately 49,000 students now enrolled at Hannover’s universities. With its discounts and special offers, this card is a great companion and also encourages students to explore the city’s neighborhoods and discover new things,” says Hans Christian Nolte, managing director of Hannover Marketing und Tourismus GmbH.

To mark the start of the new winter semester, a flyer, the website www.hannover.de/hausmarke, and recent Facebook posts provide a concise overview of all participants and special offers. The marketing campaign for students is being planned and implemented by Hannover Marketing und Tourismus GmbH.

Here's How Students Choose Their Preferred Brand
All students at Hanover’s universities can obtain the discount card at the Tourist Information office at Ernst-August-Platz 8 upon presentation of their ID card or student ID and their certificate of enrollment. The card is valid until the expected end of their studies and can be renewed or reissued as needed.

You can find all the information about our private label at: www.hannover.de/hausmarke

Information about neighborhoods, event recommendations, and much more can be found at www.visit-hannover.de/living.