Hannover Living: Come and see for yourself!

The goal of Hannover’s current advertising campaign is to get people talking about future city trips—or better yet, to make the city a top destination on as many so-called bucket lists as possible. In keeping with this theme, the six different ad designs feature quotes, glowing tributes, and enthusiastic comments from national and international travel bloggers. “Hannover fascinates with its iconic neighborhoods,” writes Carina on her blog travelrunplay, for example, while Bärbel from the Uefuffzich blog asserts: “Every city should have a THREAD.” The author of the Dutch rail magazine Spoor goes a step further and writes: “Hannover—Berlin’s laid-back sister.” Marienburg is an absolute MUST for the Belgian bloggers at Het is de Merckx. Paired with fitting imagery, the posters invite visitors to Hannover—true to the motto “Come and see for yourself!”

“Discoveries, insider tips, and outright declarations of love for Hannover—the kind you might not expect in some parts of Germany—combined with photographic insights are sure to grab attention and perhaps even surprise some people,” said Hans Christian Nolte, managing director of Hannover Marketing und Tourismus GmbH, regarding the current tourism campaign.

“We’re showcasing something unique—personal tips from travel bloggers—designed to get young people in particular excited about the Region Hannover.”

To rekindle the people of Hannover’s enthusiasm for their city, the six different designs are on display at around 70 locations in Hannover’s subway stations, at central locations in the city center, and on digital roadside screens. Around 700 large-format posters will be on display until September 30 within a 200-kilometer radius of Hannover, as well as in select trendy neighborhoods in Berlin, Frankfurt, Hamburg, Cologne, and Leipzig. In these trendy neighborhoods, postcards from the motif series will be distributed simultaneously in bars, movie theaters, gyms, and clubs.

Another centerpiece of the campaign is a series of four atmospheric neighborhood videos: in 90 seconds, each captures the individual character, unique atmosphere, and distinctive features of the locations. A musical duo makes its way through the neighborhoods of Nordstadt and Herrenhausen, Südstadt and Döhren, List and Oststadt, as well as Mitte and Calenberger Neustadt. At central locations that define each neighborhood, the musicians compose and improvise a song that reflects the neighborhood’s atmosphere. The four videos were produced in collaboration with the cross-media travel magazine reisereporter.

© HMTG / Element K

City videos

Hannover Living - Videos

Don't miss it: Our Hannover Living videos offer a unique glimpse into city life.

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The first video is available starting today on the campaign website and via the Facebook and Instagram channels of HMTG and reisereporter.

Over the past two years, around 100 national and international travel bloggers have visited the Region Hannover. With their often detailed and lovingly crafted travel reports, they have reached a total audience of over 3 million unique visitors. These diverse and authentic blogs often highlight personal favorites off the beaten path and inspire their readers to plan their own trips to the Region Hannover.

You can find plenty of tips on neighborhoods, events, nightlife, and day trips at www.visit-hannover.com.

The website www.visit-hannover.com/blogger provides a comprehensive overview of blogs that cover the Region Hannover. 

Press Contact:
Maike Scheunemann
Hannover Marketing und Tourismus GmbH
0511-123490-26
presse@hannover-marketing.de
www.visit-hannover.com