Hannover Living: Come and see for yourself!

To spark conversation about future city trips—or better yet, to make it onto as many so-called “bucket lists” as possible as a destination to visit soon—that’s the goal of Hannover’s current advertising campaign. In keeping with this theme, the six different ad designs feature quotes, glowing tributes, and enthusiastic comments from national and international travel bloggers. “Hanover fascinates with its iconic neighborhoods,” writes Carina, for example, on her blog travelrunplay, while Bärbel from the Uefuffzich blog asserts: “Every city should have a THREAD RUNNING THROUGH IT.” The author of the Dutch rail magazine *Spoor* goes one step further, writing: “Hanover—Berlin’s laid-back sister.” Marienburg is an absolute MUST-SEE for the Belgian bloggers at *Het is de Merckx*. Paired with matching imagery, the posters invite visitors to Hanover—true to the motto “Come and see for yourself!”

“Discoveries, insider tips, and outright declarations of love for Hanover—which people in some parts of Germany might not have expected—paired with photographic insights are drawing attention and, in some cases, perhaps even causing surprise,” said Hans Christian Nolte, managing director of HMTG, regarding the current tourism campaign.

"We're showcasing something unique—personal tips from travel bloggers—designed to get young people, in particular, excited about the Hanover region."

To rekindle the people of Hanover’s enthusiasm for their city, the six different designs are on display at approximately 70 locations in Hanover’s subway stations, at central locations in the city center, and on digital roadside screens. Approximately 700 large-format posters will be on display through September 30 within a 200-kilometer radius of Hanover, as well as in select trendy neighborhoods in Berlin, Frankfurt, Hamburg, Cologne, and Leipzig. At the same time, postcards featuring the same designs will be distributed in bars, movie theaters, gyms, and clubs in these trendy neighborhoods.

Another centerpiece of the campaign is a series of four atmospheric neighborhood videos: in 90 seconds, each video captures the individual character, unique atmosphere, and distinctive features of these places. A musical duo makes its way through the neighborhoods of Nordstadt and Herrenhausen, Südstadt and Döhren, List and Oststadt, as well as Mitte and Calenberger Neustadt. At central locations that define each neighborhood, the musicians compose and improvise a song that reflects the neighborhood’s atmosphere. The four videos were produced in collaboration with the cross-media travel magazine reisereporter.

© HMTG / Element K

City videos

Hannover Living - Videos

Don't miss it: Our Hannover Living videos offer unique insights into city life here.

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The first video is available starting today on the campaign page and via the Facebook and Instagram channels of HMTG and reisereporter.

Over the past two years, approximately 100 national and international travel bloggers have visited the Hanover region. With their often detailed and lovingly crafted travel reports, they have reached a total audience of over 3 million unique visitors. These diverse and authentic blogs often showcase personal highlights off the beaten path, away from the classic tourist hotspots, and inspire their readers to plan their own trips to the Hanover region.

You can find lots of tips on neighborhoods, events, nightlife, and day trips at www.visit-hannover.com.

The website www.visit-hannover.com/blogger provides a comprehensive overview of blogs that cover the Hanover region

Press Contact:
Maike Scheunemann
Hannover Marketing und Tourismus GmbH
0511 - 123490-26
presse@hannover-marketing.de
www.visit-hannover.com