Smiles, Sparkle, Wonder: New Hannover Experiences to Give as Gifts!

New Winter Campaign

Smiles, Sparkle, Wonder: New Hannover Experiences to Give as Gifts!

The current nationwide advertising campaign by Hannover Marketing und Tourismus GmbH (HMTG) is designed to inspire people to enjoy the unique Hannover experience—whether they’re couples, friends, or families.

Billboards, radio spots, the newspaper insert “Tips and Events,” and the digital magazine “Hannover Living” offer plenty of ideas.

Experience “splendor, more splendor” at the International Fireworks Competition in the Royal Gardens of Herrenhausen, “swing” your way across the dance floor at one of the grand balls at the State Opera or the Hannover Congress Centrum, spend time in the Amazon right next to the Hannover adventure zoo, or float off into the night at the GOP Winter Variety Show—these are just a few of the many gift ideas featured in the current winter campaign. The best part: All Hannover experiences can be booked anytime in just 3 clicks via the website www.visit-hannover.com!

The newspaper supplement, which currently has a circulation of over 2.1 million copies and is distributed from the coast to Hesse, invites readers to explore the Region Hannover with 17 diverse experience packages. These include, for example, overnight stays tied to major events such as the Christmas Circus, the International Fireworks Competition, the Winter Zoo, and Herbert Grönemeyer’s stadium concert.

In addition, the supplement, which will be published on November 16, offers plenty of tips and ideas for an exciting visit to Hannover in the run-up to and after Christmas.

Starting November 23, 2018, approximately 1,700 large-format posters and Megalights from Kiel to Düsseldorf will promote special experience packages. Each of the five different designs highlights a specific gift experience—featuring vibrant imagery paired with a relevant message. At the same time, radio spots across northern Germany will ensure that Hannover is impossible to miss. Online activities and banner ads on selected and relevant websites round out the campaign.

You can find an overview of all activity packages and the “Tips and Events” newspaper insert for download right here: www.visit-hannover.com/tippsundtermine

The digital magazine "Hannover Living" is available at: www.visit-hannover.com/living

You can download the campaign materials at: www.hannover.de/winterkampagne-motive

Winter Experiences in Hannover

Digital eMagazine and more

Click and browse: The new e-magazine provides you with information on events, leisure activities, and tips for making the most of winter in Hannover...

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