Starting in 2019: “9 Cities + 2 in Lower Saxony”

Hannover Airport Is the New Partner of “9 Cities in Lower Saxony”

The “9 Cities in Lower Saxony” are taking off: Through Hannover Airport, this successful partnership is strengthening its international activities and expanding its sales structures in the areas of destination, convention, and event marketing.

9 Cities / Hannover Airport — Hannover Airport Is the New Partner of “9 Cities in Lower Saxony”

“9 Cities + 2 in Lower Saxony” — The joint international marketing initiative of the cities of Braunschweig, Celle, Göttingen, Goslar, Hameln, Hanover, Hildesheim, Lüneburg, Wolfenbüttel, and the Autostadt in Wolfsburg has welcomed Hanover Airport as a new member since January 1, 2019. The Autostadt in Wolfsburg and Hannover Airport are truly unique selling points for tourism in Lower Saxony; with their existing international networks, they will position the “9 Cities in Lower Saxony” partnership for even greater success in the future.

“We are very much looking forward to working with the ‘9 Cities in Lower Saxony.’ Through this partnership, we will showcase the region to an international audience, which we believe offers excellent opportunities for further marketing abroad. The partnership with the 9 cities is a strong selling point for inbound tourism,” said Dr. Raoul Hille, Managing Director of Hannover Airport.

Hans Christian Nolte, Managing Director of Hannover Marketing und Tourismus GmbH and spokesperson for the marketing partnership, is looking forward to the collaboration: “With Hannover Airport, we have a very strong partner at our side with whom we can jointly leverage the global network of international airlines, starting with Routes 2019 and extending far beyond that in the long term.”

The new partnership will soon be on display for the first time right at Hannover Airport. Large-format posters featuring striking views and perspectives of the “9 Cities + 2 in Lower Saxony” will then welcome guests in the terminal. The marketing partnership of the European aviation industry will also be showcased at Routes Europe 2019, which is being hosted by Hannover Airport.

Background: “9 Cities in Lower Saxony”

The “9 Cities in Lower Saxony” marketing partnership is one of the most successful tourism consortia in Germany. Since 1984, Braunschweig, Celle, Göttingen, Goslar, Hameln, Hannover, Hildesheim, Lüneburg, and Wolfenbüttel have been promoting themselves jointly abroad. The consortium was founded to pool resources and financial means for joint marketing abroad. Since 2011, the Autostadt in Wolfsburg has been a partner in the collaboration. By combining the various attractions and offerings of the member cities, the group creates appealing itineraries for multi-day trips to Lower Saxony by international visitors. In addition to joint presentations at travel fairs and trade shows, the group’s activities focus on public relations, press and blogger trips, and social media initiatives.

Press Contact:
9 Cities + 1 in Lower Saxony
Petra Sievers
c/o Hannover Marketing & Tourismus GmbH
Vahrenwalder Straße 7, 30165 Hannover
9cities@hannover-tourismus.de
www.9staedte.de