Lower Saxony's Cities in XXL

Hanover Airport is making it happen: As a new partner in the “9 Cities +2 in Lower Saxony” marketing initiative, Hanover Airport is strengthening the international promotion of Lower Saxony. Starting immediately, landmarks such as the Herrenhausen Gardens and Burgplatz in Braunschweig are featured on a 16-meter-wide giant banner right next to the airport’s S-Bahn station. The banner’s message is clear: The cities are quick and easy to reach from the airport—Lower Saxony’s transportation hub—and offer attractive highlights for international visitors. Sönke Jacobsen, press spokesperson for Hannover Airport, commented, “As a tourism airport, it’s important to us to communicate the appeal of Lower Saxony’s cities and make them visible. With over 6.3 million passengers a year, the airport is naturally an ideal advertising hotspot.”

The impact of the collaboration between the cities of Braunschweig, Celle, Göttingen, Goslar, Hameln, Hannover, Hildesheim, Lüneburg, and Wolfenbüttel with their partners, Autostadt in Wolfsburg and Hannover Airport, is also evident in the half-year figures recently published by the Lower Saxony State Office for Statistics. In total, the cities recorded nearly 2.7 million overnight stays by mid-year, 490,245 of which were from international visitors. For international visitors, this represents a 6.7 percent increase compared to the previous year. Hans Christian Nolte, Managing Director of Hannover Marketing und Tourismus GmbH and spokesperson for the marketing partnership, is pleased with the growth: “Especially as a partnership focused exclusively on international marketing, promoting Lower Saxony as a destination can only be done in collaboration with the airport. The current figures prove us right and demonstrate the success of the city partnership.”

The international marketing partnership “9 Cities in Lower Saxony” was founded more than 30 years ago. The composition of the cities has remained unchanged since then. In 2011, the Autostadt in Wolfsburg joined the partnership, and Hannover Airport joined in 2019.

Press Contact:
9 Cities + 2 in Lower Saxony, Petra Sievers
c/o Hannover Marketing & Tourismus GmbH, Vahrenwalder Straße 7,
30165 Hannover, 9cities@hannover-tourismus.de, www.9staedte.de