Spring Campaign 2022

Vacation in Germany

Discover hidden gems, soak up city life, and immerse yourself in culture in Hannover.

Photo op with Steffen Krach and Hans Nolte

Discovering oases, experiencing city life in the neighborhoods, and enjoying culture and cuisine—these are the key messages of the current marketing campaign. Striking images of the Royal Gardens of Herrenhausen, Lake Steinhuder Meer, Lake Masch, the Old Town, and Marienburg Castle showcase the many possibilities and strengths of the Hannover Holiday Region. Here, urban life meets a relaxed lifestyle in the countryside—it is precisely this diversity that makes a visit or short getaway so appealing to families, art and culture enthusiasts, and active people alike. The entire Hannover Holiday Region offers a wealth of experiences in the spring and summer.

An Animal-Themed Adventure in the Hannover Vacation Region

Hans Nolte, Managing Director of HMTG, on current activities: “With our first tourism campaign this year, we responded very quickly to the easing of travel restrictions in our neighboring countries. Our diverse offerings centered on culture, nature experiences, city life, and cuisine are perfectly aligned with current trends and the expectations for a city break. The current trajectory of the pandemic makes us very confident that demand for the summer will rise rapidly, thanks in part to events like the Maschseefest, the Schützenfest, and the Kleine Fest im Großen Garten.”

Regional President Steffen Krach is also looking forward to welcoming many visitors: “Over the past two years, many people have been unable to take much of a vacation—or any at all—due to the pandemic. Now we’re finally ready to get back on track. With its spring campaign, the Hannover Marketing and Tourism Association is kicking things off to attract domestic and international tourists to our beautiful region. It’s a step toward reopening and a return to normalcy.”

Online and social media campaigns in Northern Germany, the Netherlands, Denmark, Austria, and Switzerland. The various designs will be on display in March across a total of approximately 400 large-format billboards, full-column ads, and CityLight posters in Lower Saxony, Schleswig-Holstein, Hamburg, Bremen, and North Rhine-Westphalia. Online ads and advertorials on the websites of the largest daily newspapers and travel media in the Netherlands and Denmark will showcase Hannover as an attractive destination for the next vacation in Germany. In addition, the HMTG is participating in the German National Tourist Board’s annual kick-off campaign under the slogan #duitslanddichtbij in the Netherlands and Belgium

In Austria and Switzerland, travel magazines and online travel platforms form the core of our marketing activities. Social media ads and Google Ads campaigns are also key components of the spring campaign.

The goal of these marketing activities is to raise awareness of the Region Hannover as a travel destination both nationally and internationally, thereby promoting tourism.

Here are the posters for the campaign: