Press release

The Hanover Economic Region

The Hanover region stands out as an innovative industrial hub, a service hub, and a commercial hub for (inter)national markets.

Aerial view of the Hanover exhibition grounds with glass office building, radio tower, exhibition halls and wide forecourt in sunny weather. — The Hannover Exhibition Center in the southern part of Hannover.

As a trade fair city, it stimulates economic growth. At the same time, it is one of Germany’s most important insurance hubs. In terms of purchasing power, sales, and centrality, Hanover ranks among the most successful retail markets in Germany. World-renowned brands such as Continental and Sennheiser exemplify Hanover’s innovative strength.

Whether it’s industry, services, skilled trades, or retail, Hanover is considered Lower Saxony’s most important economic hub and offers a diverse range of industries. In the industrial sector, automotive and mechanical engineering are traditionally strong sectors. In the service sector, the transportation, logistics, communications, tourism, and conference and event industries are reporting tremendous growth. A hallmark of the city is the close link between business and academia, which fosters innovation and the creation of new companies. In addition, the city’s central location, excellent transportation infrastructure, high-quality recreational opportunities, and economic development initiatives have a positive impact on the economy and quality of life.

Made in Hanover

Internationally renowned brands are a hallmark of the Hannover economic region: Companies such as Conti, Sennheiser, Bahlsen, Johnson Controls, KIND Hearing Aids, Komatsu-Hanomag, Rossmann, Sennheiser, Solvay Germany, TUI, and Deutsche Messe have their headquarters here. With approximately 15,000 employees, Volkswagen AG (Commercial Vehicles) is the city’s largest employer. In total, about 30,000 people work in the automotive industry in Hanover, including suppliers.

Major insurance companies such as Concordia, VGH, and VHV, as well as the Talanx Group—which has established headquarters in Hannover for its brands Hannover Re and HDI-Gerling—also have a strong presence. In addition, financial services providers (Swiss Life, Nord/LB) with headquarters or branches help shape the city. In the media industry, the publishing companies Madsack and Schlütersche Verlagsgesellschaft, as well as the TV producer TVN, are just as well-known as the NDR regional broadcasting center on the Maschsee.

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International Neuroscience Institute Hannover

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Hannover University of Veterinary Medicine

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Hannover University of Veterinary Medicine: Operating Room at the Small Animal Clinic

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Business Location

Hanover's strong names

Innovative industrial location, service metropolis and international trade hub.

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