Pers report

Hanover Launches Advertising Campaign Targeting Young People in the Netherlands

With a large-scale advertising campaign, Hannover Marketing und Tourismus GmbH (HMTG) is encouraging the public in the Netherlands to visit the city on the Leine. The campaign focuses primarily on young people who are interested in a personalized, urban form of tourism.

The guidebook *Hannover Ronduit Uniek* (“Hanover: Uniquely Its Own”) offers a wide range of information on events, neighborhoods, nightlife, and shopping, as well as destinations for day trips and adventure packages. It describes Hannover’s unique neighborhood cultures and is full of tips on bars and (grand) cafés, boutiques, and trendy clubs, inspiring visitors to explore List, Linden, and other neighborhoods. HMTG is now distributing 150,000 copies of the guide in the regions of Amersfoort, Apeldoorn, Arnhem, Barneveld, Doetinchem, Utrecht, and Zwolle via direct home delivery. In addition, this handy brochure is available at nearly one hundred public institutions—such as museums, libraries, and recreational facilities—in Gelderland, Utrecht, Overijssel, and Flevoland.

Large posters at stations in Amsterdam, Amersfoort, Deventer, and Hengelo are already drawing extra attention. These advertising efforts are being supplemented by 250 large posters on the German side of the border with the Netherlands, between Leer and Borken.

More information op www.hannover.de/nl

Photos for editorial use are available on our download page. For more information and press releases, please visit www.hannover.de/presse-hmtg (in German) or www.visit-hannover.com/en/press (in English).

Media Contact:
Julia Sellner | Hannover Marketing and Tourism GmbH
Phone: 0511 123490-13 | Email: presse@hannover-marketing.de