Major brands

Made in Hannover

A strong economic region: Well-known brands ensure that the Hannover economic region is represented around the world.

The Perfect Business Location

World-renowned brands give Hannover a special appeal. As a trade fair hub, it is one of northern Germany’s leading economic regions. Location-based factors such as its central location and the exchange of scientific knowledge are what make the Hannover region so competitive, drive progress, and thus offer excellent prospects for the future. Its unique location characteristics create opportunities for innovation. For instance, Hannover is renowned for its innovative startup scene.

At a Glance

Volkswagen Commercial Vehicles, Continental, TUI – Hannover’s three largest companies
Inter disciplinary Competence Centre for Insurance Science
Lively start-up scene
Robotation Academy - globally distinguished robotics center
hannoverimpuls – your partner for business development

Dynamic and well positioned

Hannover's real estate market

Hannover’s real estate market has secured a permanent place among the top ten largest German real estate markets.

read

A city of big brands

World-famous brands are intrinsically linked to the Hannover economic region: large companies and corporations such as Bahlsen, Continental, Johnson Controls, KIND Hörgeräte, Komatsu-Hanomag, Dirk Rossmann, MTU, Sennheiser, Solvay Deutschland, and TUI are all based here. Volkswagen AG (Commercial Vehicles) is the city’s largest employer, with approximately 20,000 employees. In total, around 30,000 people are employed by the automotive industry in Hannover, including external suppliers. In the media sector, major national players include the publishing firms Madsack, Schlütersche Verlagsgesellschaft, and the TV production company TVN. Furthermore, alongside NDR and ZDF, several private radio and television broadcasters—such as radio ffn, Antenne Niedersachsen, RADIO 21, and the shopping channel CHANNEL 21—broadcast from Hannover.

Many major insurance companies, such as Concordia, VGH, and VHV, have a significant presence in the city—not to mention the Talanx Group, whose Hannover Re and HDI-Gerling brands are headquartered in Hannover. Major financial services providers (Swiss Life, Nord/LB) also have headquarters or branches in the city. Germany’s media sector is represented by major players such as the publishing companies Madsack and Schlütersche Verlagsgesellschaft and the television producer TVN. In addition to the two major German TV channels, ARD and ZDF, various private radio and television companies also broadcast from Hannover.

Excellent future prospects

Home to innovative industries and a hub for services as well as national and international commerce, the Hannover region offers excellent prospects for the future. Mature and ever-growing economic structures, comprising traditional sectors and groundbreaking emerging industries, form the foundation for these prospects. In addition, the city provides a strong boost to the economic region as a world-renowned trade fair city. The close connection between business and academia paves the way for innovation and the establishment of new businesses—a hallmark of the region. In terms of purchasing power, sales, and location, Hannover ranks among the most successful places in Germany for retail.

Compared to the rest of Germany, the Hannover region stands out thanks to its ideal central location within Europe, its compact size, the excellent accessibility of all destinations in the city, and its superb public transportation system. In addition, a diverse range of cultural offerings, unique events and experiences, great tourist attractions, neighborhoods with distinctive cultures, numerous local recreational areas, and plenty of green spaces all combine to make Hannover one of the best cities in Germany to live in, offering a superb lifestyle. The region’s strong competitiveness is clearly demonstrated by its GDP and GVA, both of which are well above the national average.