Marketing the business location

Hannover Marketing & Tourism, Inc.

HMTG promotes the city and region and supports the local economy, culture, tourism, and the downtown area to enhance its positive image.

Marketing Logo Hanover

Hannover Marketing und Tourismus GmbH (HMTG) is the central authority responsible for marketing Hannover as a business location. With a broad-based approach, HMTG covers the areas of location marketing, cultural marketing, tourism marketing, downtown marketing, and regional marketing. The goal is to strengthen the positive image of the state capital and the entire region both nationally and internationally and to position Hannover as an attractive place to live and work.

In the area of location marketing, HMTG specifically promotes Hannover as a business hub by presenting the Hannover economic region as one of Germany’s most important centers for trade fairs, business, and technology. Cultural marketing, in turn, highlights the diverse cultural scene, which ranges from opera and theater to museums. Tourism marketing plays a key role in promoting Hanover as a destination for visitors—whether they are leisure travelers, conference attendees, or business travelers.

Through its downtown marketing efforts, HMTG helps enhance the appeal of the city center by initiating and implementing projects designed to revitalize the area, such as events at Raschplatz. Regional marketing promotes synergy between the city and the surrounding region, enabling visitors and investors alike to appreciate the benefits of the greater Hanover area.

Through innovative concepts and strategic campaigns, HMTG actively shapes Hannover’s image and makes a lasting contribution to the city’s positive development.

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Hannover Marketing and Tourism GmbH (HMTG)

HMTG promotes the Hannover region as a major destination for tourism and business.

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