The Hannover Region as a Business Hub

The Hanover region, which includes the capital of Lower Saxony, comprises 21 municipalities and is home to more than 50,000 businesses. It combines economic dynamism and innovative strength with a high quality of life. Green oases such as the Herrenhausen Gardens, the Eilenriede City Forest, and the Maschsee in the city center, as well as the Deister, the Steinhuder Meer, the Bissendorf moorland, and the Calenberger Land in the surrounding area, offer space to breathe and ensure a perfect balance between vibrant city life and the relaxed enjoyment of nature. Hanover, the capital of Lower Saxony, ranks among Germany’s most important business hubs. With its strategically central location, first-class infrastructure, and diverse mix of industries, it offers ideal conditions for businesses, skilled workers, startups, and students.

Central location and optimal accessibility

Hanover is located in the heart of Europe and is a major transportation hub with excellent connectivity and infrastructure. The Hanover-Langenhagen International Airport connects the region to destinations around the world, while the ICE train station and a dense network of highways ensure access to national and international markets. Hanover’s inland port also plays a significant role in freight transport.
In addition, this green metropolis stands out not only for its bicycle-friendly infrastructure and excellent public transit network but also for innovative mobility concepts such as car-sharing services and the “sprinti” call-and-ride bus, an on-demand service operated by the Hanover region. Thanks to these outstanding connections and infrastructure, as well as the diversity of living and working opportunities, Hanover is now considered the hub of Lower Saxony’s infrastructure.

Tradition meets modernity

Hanover is a long-established trade fair and convention destination that combines this reputation with modern approaches and sustainable concepts. Not least in the area of convention and event management, Hanover impresses with a wide selection of venues—ranging from the historic Herrenhausen Palace to innovative spaces such as the Maharaja’s Throne Room at the Hanover Adventure Zoo, all the way to Expo pavilions. The range is diverse. Guests can get an overview through the booking portal for sustainable venues in the state capital and the Hanover region. Virtual 360° tours provide a first impression of the venues. Innovative coworking

spaces such as Hafven in Nordstadt or the Science Area 30X in Marienwerder create creative work environments that connect science, research, and startups. Hanover actively promotes business start-ups and new business locations. Organizations such as hannoverimpuls offer targeted support to start-ups and small businesses—ranging from financing solutions to networking opportunities. The Hanover Convention and Event Office of Hannover Marketing GmbH (HMTG) also provides free assistance with organizing successful events and offers services such as hotel reservations, event packages, and comprehensive consulting.

The surrounding communities, too, do an impressive job of blending history and innovation. Marienburg Castle in Pattensen, for example, a 19th-century Neo-Gothic landmark, offers a journey back in time. Digital 360° tours make the site appealing even to younger generations.
In Steinhude, traditional fishing and the eel smokehouse coexist alongside modern recreational activities such as stand-up paddleboarding and art installations along the waterfront promenade. Whether it’s conferences, events, or tourist attractions—the Hanover region demonstrates that tradition is not at odds with innovation, but rather complements it perfectly.

Research and innovation

As a hub for science and research—particularly in the fields of sustainability and renewable energy—the region enjoys an international reputation.
Renowned universities such as Leibniz University, Hanover University of Applied Sciences and Arts, the Medical University, the University of Music, and the University of Veterinary Medicine, along with top-tier private academies and universities of applied sciences, as well as research projects of international caliber, make Hanover a diverse center for science and ensure a strong scientific network.

Cultural highlights and leisure time

The city has long since made a name for itself as a hub for events and concerts. Top international stars perform in Hannover—up to 450 major concerts a year contribute to the city’s appeal. Added to this is a wide array of cultural offerings, ranging from international dance and theater festivals to jazz and comedy events, as well as exciting city tours and a diverse museum scene.

The city on the Leine truly does not skimp on superlatives. Hanover hosts the world’s largest shooting festival, Europe’s largest worldbeat festival, and—with the annual Maschsee Festival—Germany’s largest lake festival. Hanover boasts Europe’s largest contiguous urban forest and one of the world’s largest trade fair grounds. Notable Baroque gardens, castles, and a high concentration of street art and graffiti make the city a “must-see.”.

Recreational areas on the doorstep 

The Herrenhausen Gardens, the world’s only arched elevator leading to the dome of the New City Hall, and the “Nanas” in the Old Town are known far beyond the region. A vibrant bar and restaurant scene ensures enjoyable evenings, while the surrounding area beckons with picturesque lakes like the Steinhuder Meer and idyllic landscapes such as the Deister or the Calenberger Land. Perfect settings for a mindful break.