The Region Hannover as a Business Hub

The Region Hannover, which includes the capital of Lower Saxony, comprises 21 municipalities and is home to more than 50,000 businesses. It combines economic vitality and innovative strength with a high quality of life. Green oases such as the Royal Gardens of Herrenhausen, the Eilenriede City Forest, and Lake Masch in the city center, as well as the Deister, Lake Steinhuder Meer, the Bissendorf moorland, and the Calenberger Land in the surrounding area, offer space to breathe and ensure a successful balance between vibrant city life and relaxed enjoyment of nature. Hannover, the capital of Lower Saxony, is one of Germany’s most important business hubs. With its strategically central location, first-class infrastructure, and diverse mix of industries, it offers ideal conditions for companies, skilled workers, startups, and students.

Central location and optimal accessibility

Hannover is located in the heart of Europe and serves as a major transportation hub with excellent connectivity and infrastructure. The Hanover-Langenhagen International Airport connects the region to destinations around the world, while the ICE train station and a dense network of highways ensure access to national and international markets. The Hanover inland port also plays a significant role in freight transport.
In addition, the green metropolis stands out not only for its bicycle-friendly infrastructure and excellent public transit network but also for innovative mobility concepts such as car-sharing services and the “sprinti” call-bus, an on-demand service in the Region Hannover. Thanks to these excellent connections and infrastructure, as well as the variety of living and working opportunities, Hannover is now considered the hub of Lower Saxony’s infrastructure.

Tradition meets modernity

Hanover is a long-established trade fair and convention destination that combines this reputation with modern approaches and sustainable concepts. Not least in the field of convention and event management, Hanover impresses with a wide selection of venues—ranging from the historic Herrenhausen Palace to innovative spaces such as the Maharaja’s State Hall at the Hanover Adventure Zoo, and even Expo pavilions. The range is diverse. Guests can get an overview on the booking portal for sustainable venues in the state capital and the Region Hannover. Virtual 360° tours provide a first impression of the venues. Innovative coworking spaces like Hafven in Nordstadt or the Science Area 30X in Marienwerder create creative work environments that connect science, research, and startups. Hannover actively promotes business start-ups and new business locations. Organizations such as hannoverimpuls offer start-ups and small businesses targeted support—from financing solutions to networking. The Hanover Convention and Event Office of Hannover Marketing GmbH (HMTG) also provides free assistance in organizing successful events and offers services such as hotel reservations, event packages, and comprehensive consulting.

The surrounding communities also do an impressive job of blending history with innovation. Marienburg Castle in Pattensen, for example, a 19th-century Neo-Gothic landmark, offers a journey back in time. Digital 360° tours make the site appealing to younger generations as well.
In Steinhude, traditional fishing and the eel smokehouse coexist alongside modern recreational activities such as stand-up paddleboarding and art installations along the waterfront promenade. Whether it’s conferences, events, or tourist attractions—the Region Hannover demonstrates that tradition is not at odds with innovation, but rather complements it perfectly.

Research and innovation

As a hub for science and research, particularly in the fields of sustainability and renewable energy, the Region Hannover enjoys an international reputation.
Renowned universities such as Leibniz University, Hanover University of Applied Sciences and Arts, the Medical University, the University of Music, and the University of Veterinary Medicine, along with top-tier private academies and universities of applied sciences, as well as research projects of international standing, make Hannover a diverse center of science and ensure a strong scientific network.

Cultural highlights and leisure time

The city has long since made a name for itself as a hub for events and concerts. Top international stars perform in Hannover—up to 450 major concerts a year contribute to the city’s appeal. Added to this is a wide range of cultural offerings, from international dance and theater festivals to jazz and comedy events, as well as exciting city tours and a diverse museum scene.

The city on the Leine truly does not skimp on superlatives. Hannover hosts the world’s largest shooting festival, Europe’s largest world beat festival, and, with the annual Maschsee Festival, Germany’s largest lake festival. Hannover boasts Europe’s largest contiguous urban forest and one of the world’s largest trade fair grounds. Significant Baroque gardens, castles, and a high concentration of street and graffiti art make the city a “must-see.”

Recreational areas on the doorstep 

The Royal Gardens of Herrenhausen, the world’s only arched elevator leading to the dome of the New Town Hall, and the “Nanas” in the Old Town are known far beyond the region. A lively bar and restaurant scene ensures enjoyable evenings, while the surrounding area beckons with picturesque lakes like Lake Steinhuder Meer and idyllic landscapes such as the Deister or the Calenberger Land. Perfect landscapes for a mindful break.