The Hannover region—with a strong state capital at its center and 20 other cities and municipalities in the surrounding area—has a lot to offer in a competitive market.
The definition of the brand attributes establishes which strengths and competencies should be emphasized in terms of how we are perceived externally, that is, our image.
Hannover's mission statement:
The Ideal City and Environment for Innovation: Hannover’s Marketing Mission Statement
The brand attributes are made visible, tangible, and effective through areas of focus and selected platforms that directly convey the benefits of the Hannover brand to various target groups. Here you will find all the information about Hannover’s marketing mission statement.
Hanover has two key areas of focus:
• The “Ideal City/Region” initiative and model is intended to raise the profile of Hannover as a place to live.
• The “Space for Innovation” initiative and model is intended to raise the profile of Hannover as a hub for business, science, and trade shows and conferences.
This is Hanover
Our image: We stand for the feeling of being above it all. We are the region...
Portrait
HMTG promotes the Hannover region as a major destination for tourism and business.
Hanover CD
Here you will find the CD Manual, including the style guide, design guidelines, and instructions for using the Hannover...
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