The Region Hannover, with its strong state capital at its heart and 20 other cities and municipalities in the surrounding area, has a lot to offer in the competitive landscape.
The definition of the brand attributes determines which strengths and capabilities should be emphasized in our public perception—our image.
 

Room for innovation

New ideas and new opportunities. Our image: forward-looking, scientific and economical.

Ideal city/region

Culture meets nature, relaxation meets metropolis.

Trade fair & congress city

Trade fair & congress metropolis in the center of Europe.

Herrenhausen Gardens

Top-class cultural events in the royal gardens.

Hannover's Mission Statement:

The Ideal City & Space for Innovation: Hannover’s Marketing Mission Statement

The brand attributes are made visible, tangible, and effective through key areas of focus and selected platforms that directly convey the benefits of the Hannover brand to various target groups. Here you will find all the information about Hannover’s marketing mission statement.

Hannover has two key areas of focus:

• The “Ideal City/Region” initiative and model is intended to raise the profile of Hannover as a place to live.
• The “Space for Innovation” initiative and model is intended to raise the profile of Hannover as a hub for business, science, and trade fairs and conferences.

 

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