Our Image: Hannover Marketing Mission Statement | The Ideal City | Visit Hannover

Ideal city/region

Culture meets nature, relaxation meets metropolis.

Excitingly unagitated: room for innovation

A wide range of cultural activities and exciting events

The Herrenhausen Gardens, which were awarded the Garden Prize for Europe’s Best Historic Garden in 2015, serve as the backdrop each year for high-profile events such as the KunstFestSpiele and the International Fireworks Competition.
As a UNESCO City of Music, the city hosts a wide variety of events every year across all musical genres—from pop and rock to jazz, early music, classical music, and contemporary music.

The State Theater of Hanover, with its opera and drama departments, ranks among the nation’s best. Numerous private theaters featuring exciting productions ranging from light entertainment to avant-garde theater are also part of the city’s cultural scene. With unique exhibits and spectacular exhibitions, Hanover is considered a major art and museum hub—including the internationally renowned Sprengel Museum Hanover, the August Kestner Museum, the Kestnergesellschaft, the Wilhelm Busch—German Museum of Caricature and Cartooning, and the Lower Saxony State Museum, as well as tourist attractions in the surrounding region, such as Marienburg Castle. Nationally known events, such as the three-week Maschseefest or the world’s largest shooting festival, also contribute to Hannover’s appeal.

Green metropolis

With attractive local recreation areas right in the heart of the city—such as the Maschsee or the Eilenriede, Europe’s largest urban forest—we are among Germany’s greenest cities. Hanover is also the “Federal Capital of Nature Conservation” and one of Germany’s leading regions in climate protection. The Deister in the south, the Steinhuder Meer in the west, and the heathland in the north round out this extremely diverse recreational area.

Quality of Housing & Life

Satisfaction with the quality of housing and life in Hanover remains high; 90 percent of all residents enjoy living in Hanover (“very much” and “quite a bit”). Work-life balance: Experiencing nature while enjoying all the benefits of a major city. This is a given in the Hanover region—and ensures a high quality of life. Innovative residential developments featuring low-energy and passive-house construction, along with housing prices that are attractive by national standards, reinforce the region’s appeal as a great place to live.

Central location, proximity / amenities

The Hanover economic region benefits from its central location within the European transportation network. The A2 and A7 highways intersect here, forming the most important east-west and north-south road connections. The airport and Deutsche Bahn’s ICE network provide direct connections to all national and international metropolitan areas. The Greater Hanover Transport Association (GVH) carries over 200 million passengers annually on public transportation. The GVH’s route network offers a high level of comfort—including for passengers with limited mobility—and optimally coordinated connections throughout the region.

To top